LinkedIn is becoming many social media users go-to place to find industry news. Their latest update makes the site easier to use and more visually appealing, and businesses and individuals alike are investing more dollars into their time on the platform.
With that being said, there are still plenty of posts and comments being shared on LinkedIn that are completely inappropriate. We highlight some of our favorite bad LinkedIn behaviors in the second half of the video below.
Keeping things positive, though, there are many individuals and brands using the platform to successfully market themselves and their businesses. Here are 4 things that everyone should be sharing on LinkedIn.
1. Industry Related News
One of the top priorities for your LinkedIn strategy should be sharing posts that are relevant to your industry. It shows your followers and potential customers that you’re up to date on the latest happenings and trends. This news can be anything that impacts the lives of your potential customers. Try to make your brand the go-to source for industry updates.
Unbounce is an example of a brand that does this well. They sell a product to marketers and entrepreneurs and post frequently on topics that are relevant to those audiences. They also do a great job of working their own brand into industry news, as they did in the post below.
2. Post Value Added Content on Pulse
LinkedIn Pulse is one of the most underused facets of LinkedIn. It’s essentially a blogging platform, where anyone can write and publish articles with ease. All of your followers are notified when you publish an article on LinkedIn Pulse, so be sure that you’re writing your best content. Think about what topics could benefit your following, and publish only after you’re convinced it will strike a resonance.
Here’s a great example from Betty Liu, the CEO of Radiate, Inc. She recently posted an article titled 12 Uncomfortable Truths You Need to Know if You Want to Be Successful, a Pulse article that was full of valuable insight. She also included a relevant video that promoted her business within the post, helping syndicate her own content at the same time.
3. Share Your Company Culture
LinkedIn is a great platform to share your company culture or behind the scenes looks at your place of business. These posts get lots of engagement, especially when you can put the faces of your office out for the world to see. Here’s a great example from Destination Asia, after winning the “Best Partnership” award. The post makes you smile but also communicates that the business is doing well.
4. Share Ideas in Groups
Again, make sure that these groups are industry related. LinkedIn Groups are still a very busy portion of the website, with very active memberships. Some groups are open to all, while others need to be confirmed by a group administrator.
One of the best tactics when participating in groups is to ask relevant questions. If you’ve spent your day pondering a thought, it’s likely that others in your industry have done the same. Ask away in a LinkedIn Group and you’re sure to see a lot of engagement.
Here’s a great example of a question posted in a digital marketing group on Linkedin by Chelsea Hunersen at HubSpot.
Not only did this question fire up 35 responses, it also generated a lot of traffic to the link provided below the question. It’s a great strategy for engagement growth on LinkedIn.
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