5 Ways to Enhance Any Adwords Campaign – Episode 38

ways to enhance an adwords campaign

Watch the Episode

Show Notes

This week we’re discussing all things Google Adwords! If you have a campaign up and running or are thinking about putting one together, give this video a watch.

Beer of the Day: No beers! Drinking in public is frowned upon in California.

@CaveJustin: 0/10

@CaveJordanS: 0/10

 

cave social video summary

Here’s a quick summary:

1. Think about the searcher’s intent – what would you search for if you were in their shoes?

2. Make Sure The First Letter Of Every Word In Your Ad Is Capitalized (Like This)

3. Add in “Call Now” to your mobile ads, and be sure to promote your phone number

4. You need to match your ad to your landing page – bring people to the page they’re expecting to see when they click

5. Use negative keywords whenever possible

6. Get to know Google – they have representatives that are willing to help

 

Awesome tools we mentioned:

1. Wordstream has a great negative keyword tool

Other items we discussed:

If you’re interested in improving your website experience for your customers (which we all should be), check out this video on Google Analytics. We go over the 4 most important metrics to watch.

 

 

Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

Don’t forget to subscribe to our channel on YouTube to see all of the latest In The Cave episodes!

Want more marketing tips? Subscribe to our newsletter.


cave social videos to watch

 

how to make awesome videos

how to schedule your social media fast

the best wordpress plugins

 

 

 

 

 

 

Posted on June 30, 2017 in In The Cave

Share the Story

About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
Back to Top