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influencer marketing pros and cons

The Pros and Cons of Influencer Marketing – Episode 42

Watch the Episode Show Notes Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers. Beer of the Day: Lost Coast Sharkinator White IPA @CaveJustin: 8/10 @CaveJordanS: 9/10   Here’s a quick summary: PROS 1. Influencer marketing is affordable, and you can get very…

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new shows coming to facebook and twitter

9 New Shows Coming to Facebook and Twitter

Twitter and Facebook have both expressed great interest in creating original content for themselves, and new shows are coming. Facebook and Twitter have agreed to partnerships with the following publishers. Click play on the video above to see what shows they’ll be producing together. Facebook Mashable (2 shows) Business Insider Hearst Conde Nast Big Baller…

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set up facebook lead ads

3 Reasons to Try Facebook’s Lead Capture Forms

Facebook’s new lead capture forms are working wonders for small-medium size businesses. I can attribute three main reasons why so many companies are happy with the service. 1. They’re not ugly (like many websites) We spend a ton of time trying to convince business owners to revamp and revitalize their old, slow, standard websites. Failing…

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ways to get better at content marketing

3 Ways to Instantly Improve at Content Marketing

Content marketing is one of the most defensible types of marketing in the world of digital marketing. However, it’s not necessarily the easiest. The biggest factor in content marketing is embracing a long term commitment to story telling. Successful content marketing relies on a few things, much of which we talk about at length on…

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digital media on tv is growing

Digital Media on Television is Growing Rapidly

Whatever happened to predictability? The milk man, the paper boy, and evening TV? Not sure about predictability and the milk man. But the paper boy and evening TV lost battles to digital media….or so it seemed. While the newspaper may not be making a comeback anytime soon, it appears as though the television may be…

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seo for small businesses

SEO Strategies for Small Businesses – Episode 41

Watch the Episode Show Notes This week we’re discussing SEO strategies that small businesses can implement today. Hit play! Beer of the Day: Reel Brew Co.’s Narcissus IPA @CaveJustin: 8/10 @CaveJordanS: 8/10   Here’s a quick summary: 1. Try to rank for long tail keywords 2. Use Google Webmaster Tools to find out what people…

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linkedin latest updates

5 Exciting Changes Coming to LinkedIn

If you’re a publisher or a marketer, you’re going to want to watch this video. LinkedIn just announced 5 major updates that will be rolling out shortly. Hit play below.   Show Notes LinkedIn’s rolling out a ton of new features for publishers in the coming weeks. Some of them are live right now, and…

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mistakes to avoid on social media

How to Fail Miserably on Social Media

5 Steps to Creating a Terrible Online Presence I thought long and hard about writing this entire article sarcastically but ultimately decided against it. I’ve seen too many great brands and businesses make these same five mistakes over and over again to not address them head on. So, with that, take a give this article a…

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social media content ideas for august

Social Media Content Ideas for August

  We’re right in the thick of summer – but social media planners don’t get to take a vacation. Rejoice, fellow marketers – Cave Social has put together another list of social media content ideas for the month of August. Read below to get ideas for both monthly and daily happenings in August. And enjoy…

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facebook latest updates

3 Important Facebook Updates For Marketing Professionals

Facebook just released its second quarter earnings for 2017, and we’ve learned a lot about the direction the company is headed. Here are three important updates marketers need to keep in mind. 1. User Growth is Still Trending Upward They released some amazing numbers, but one stands out in particular. Facebook now has over 2…

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