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How to Go Viral – Episode 40

Watch the Episode Show Notes This week we’re discussing one of the worst buzz words in marketing – viral. Hit play to find out how to set expectations and truly go “viral” in your industry. Beer of the Day: The difficult to pronounce Erdinger Weißbräu @CaveJustin: 9/10 @CaveJordanS: 10/10   Here’s a quick summary: 1. Set…

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Original Programming is Set to Make a Big Splash on Social Media

Snapchat and Facebook are battling, again With the recent announcement that Snapchat is diving into more original news programming in partnership with NBC, we’re seeing more and more investment dollars being put into custom content. Don’t expect that to slow down anytime soon. NBC has hired 30 new staff members to run the twice daily…

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How to Create Evergreen Content – Episode 39

Watch the Episode Show Notes This week we’re discussing one of our favorite topics – evergreen content. Here’s what it is and how to use it in your marketing strategy. Beer of the Day: Beer is Back! This week we’re drinking Ex Novo Brewing’s Dynamic Duo IIPA. @CaveJustin: 6/10 @CaveJordanS: 5/10   Here’s a quick…

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ways to enhance an adwords campaign

5 Ways to Enhance Any Adwords Campaign – Episode 38

Watch the Episode Show Notes This week we’re discussing all things Google Adwords! If you have a campaign up and running or are thinking about putting one together, give this video a watch. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick…

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social media important dates in july

Social Media Content Ideas for July

It’s officially Summer, but Game of Thrones is premiering this month and it’s already Winter in the seven kingdoms. There’s lots happening in July, and we don’t want you to miss any of it – so we put together our monthly list of observances that you’ll want to go over. If you’re managing social media,…

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make your website less boring

How to Make Your Website Less Boring

 Fight Website Mediocrity With These 4 Tips Your website is the most valuable piece of digital real estate you own. It should be a sacred place where your potential and returning customers can connect with your brand. One mistake I see time and time again is businesses taking the Kevin Costner in Field of Dreams…

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video marketing tips

5 Video Marketing Tips to Boost Your Exposure

How to get more viewers, watch-time, and engagement I’ll save you a paragraph about why video marketing is becoming more and more important since 93% of marketers already use video for online marketing, sales, and communication. If you’re in the 7% that doesn’t — no opening paragraph from me is likely to change that. You’re…

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how to shoot videos cheap

How to Make Awesome Videos on a Budget – Episode 37

Watch the Episode Show Notes Today we discuss ways to shoot a great video on your smartphone. Sometimes keeping it simple is the best way to get things done! Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Stabilize your…

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mcdonalds and snapchat

McDonald’s Wants You to Apply For a Job on Snapchat

McDonald’s & Snapchat Make it a Combo While Snapchat and McDonald’s may seem like very different businesses at the outset, they do have a couple of similarities. First, each company can successfully claim “Over 99 Billion Served”. While most are familiar with this phrase being seen on McDonald’s signs around the world, Snapchat itself serves up…

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how to get earned media

4 Easy Ways to Get Earned Media Using Social Media

Get more exposure with these quick and easy tips Earned media is one of the best areas of marketing that you can invest your time into. If done properly, you can reap serious rewards. All it takes is a little hard work. Here are a few quick ways you can get more earned media by using…

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