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old school marketing tactics that work

4 Old School Marketing Tactics That Still Work – Episode 29

Watch the Episode Show Notes This week we’re discussing some of the more traditional forms of marketing that should not be forgotten. We actually use all four of these tactics at Cave. Beer of the Day: Clearwater Honey Cream by Pair O’ Dice Brewing @CaveJustin: 10/10 @CaveJordanS: 9/10 Here’s a quick summary: 1. Public Relations is still…

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make your website work better

How to Turn Your Website into a Lead Machine

Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know as…

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4 Google Analytics Metrics That Matter – Episode 28

Watch the Episode Show Notes This episode, we’re diving into the world of Google Analytics. As Jordan says, there are “about 9,000” things you can choose to look at in GA, watch to learn which 4 metrics we think are worth tracking. Beer of the Day: Agave Wheat by Breckenridge Brewery @CaveJustin: 9/10 @CaveJordanS: 9.2/10 Here’s…

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make better blog content

4 Ways to Make Better Blog Content [Advanced]

550 million blog posts are posted every year. These blogs are a mix of personal and business blogs. And though their purpose may be different in nature, both types are after the same thing: attention. With 47% of buyers viewing 3-5 pieces of content before contacting a business, having up-to-date/informative content on your blog has…

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marketing

It’s Time to Stop Marketing Like It’s 2005

It’s time to stop marketing like it’s 2005. Because it’s not. Yet companies are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email open rate for email was 22 percent. In 2015, that number was 13.6 percent. That’s a 38 percent decrease in a…

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marketers don't love snapchat

Study Finds Snapchat Isn’t Impressing Marketers

  A recent study done by RBC Capital Markets surveyed 1,600 marketers, and the results show troubling news for Snapchat. The company that just went public isn’t exactly receiving high grades from marketing professionals. We’ve been shouting this sentiment for some time. Last year, Jordan Scheltgen and I discussed ways to stay practical with your…

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how to choose a linkedin photo

How to Get Your LinkedIn Profile Photo Just Right

LinkedIn has announced some new changes today, allowing users to edit their profile photos right from the LinkedIn app. Users can now add filters and crop their profile photo with ease, as seen in the video below.     While the editing process is easy enough, it still begs the question – how do you…

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how to grow your instagram

How to Optimize Your Instagram Posts

Instagram has made plenty of changes recently. Not only have they incorporated new features to combat Snapchat, they’ve also removed access to the platform for many third party applications. This move makes it harder for businesses to grow their following, making optimization even more important. Here are a few ways to make sure your page…

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team work

5 Keys To Creating Great Content Readers Love

Making your content stand out in an arena where there is so much noise is pretty tough. Keeping the attention of your readers once they finally make it to your content is even harder, so you need to do as much as you can to make sure your content is top of the line. These…

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how to grow instagram followers

9 Tips to Build an Instagram Following – Episode 27

Watch the Episode Show Notes Growing your Instagram following can be more challenging than some of the other major social networks – this week we give our nine favorite growth tips for the platform. Beer of the Day: Deck the Walls by Concrete Beach Brewery @CaveJustin: 5/10 @CaveJordanS: 2/10 Here’s a quick summary: 1. Post consistently…

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