make your website less boring

How to Make Your Website Less Boring

 Fight Website Mediocrity With These 4 Tips Your website is the most valuable piece of digital real estate you own. It should be a sacred place where your potential and returning customers can connect with your brand. One mistake I see time and time again is businesses taking the Kevin Costner in Field of Dreams…

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video marketing tips

5 Video Marketing Tips to Boost Your Exposure

How to get more viewers, watch-time, and engagement I’ll save you a paragraph about why video marketing is becoming more and more important since 93% of marketers already use video for online marketing, sales, and communication. If you’re in the 7% that doesn’t — no opening paragraph from me is likely to change that. You’re…

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mcdonalds and snapchat

McDonald’s Wants You to Apply For a Job on Snapchat

McDonald’s & Snapchat Make it a Combo While Snapchat and McDonald’s may seem like very different businesses at the outset, they do have a couple of similarities. First, each company can successfully claim “Over 99 Billion Served”. While most are familiar with this phrase being seen on McDonald’s signs around the world, Snapchat itself serves up…

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how to get earned media

4 Easy Ways to Get Earned Media Using Social Media

Get more exposure with these quick and easy tips Earned media is one of the best areas of marketing that you can invest your time into. If done properly, you can reap serious rewards. All it takes is a little hard work. Here are a few quick ways you can get more earned media by using…

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most popular messaging apps

The Most Popular Messaging Platforms, By The Numbers [INFOGRAPHIC]

Messaging is exploding. As Mark Zuckerberg says, it’s one of the few things more popular than social networking. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free.   The power of messaging apps is in their numbers. One of the main reasons companies…

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best types of social media advertising

3 Profitable Types of Social Media Ads

There are a ton of options when it comes to social advertising. What started as buying likes has evolved into some of the most targeted types of advertising available. Want to reach single dads who have Bernese Mountain Dogs and love Skittles? That’s not a tough task anymore. Here’s a look at some of the…

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snapchat valuation

Here’s How Much Facebook, Snapchat, and Other Major Social Networks Are Worth

There’s been a lot of movement in terms of valuation for the major social networks over the past few months. Snapchat has seen its stock price fall back to its IPO, while Facebook has risen to all-time highs. In the meantime, companies like Pinterest are still waiting to step from the private into the public…

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things not to overlook google adwords

4 Things Not to Overlook in Google Adwords

Adwords is still one of the most popular forms of digital marketing. If you’re selling a product or service, search ads can help drum up business and put dollars in your pocket. That being said, there are a few things you should be sure not to overlook when you set up a search campaign. Hopefully,…

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writing blog

5 Ways To Drive Traffic To Your Blog

So, you’ve spent the time to create great content on your blog, but now the ultimate question is: How do I get people to read/watch it? Trying to keep people’s attention isn’t easy in a digital world where there are so many distractions. Getting people to view your blog regularly is always tough, but these…

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linkedin advertising

LinkedIn’s Advertising Platform Just Took a Huge Step Forward

LinkedIn is the default social network to connect with business professionals — but it’s advertising platform hasn’t always been the first choice for marketers. That being said, recent updates to the platform are truly exciting for B2B marketing professionals. LinkedIn recently announced three long-awaited tools to help marketers and business owners reach new audiences. Here’s…

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