Blogging

social media content ideas for may

Social Media Content Ideas For May

April showers bring May flowers! Welcome to May, a new month to get outdoors and play, or if you’re like us – another month to schedule social content! Here’s a look at what’s happening this month, both monthly observances, and daily. Enjoy! Monthly Observances: Date Your Mate Month Foster Care Month Older Americans Month National…

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how does retargting work

Retargeting Ads – What, Why and How

10x Your Advertising Returns With Retargeting Ads   What is Retargeting? Retargeting is a form of online advertising becoming more and more popular with business owners and marketing professionals. The average website converts roughly 2% of its traffic — retargeting helps you get back in front of the other 98% of your website’s visitors. You…

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make your website work better

How to Turn Your Website into a Lead Machine

Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know as…

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make better blog content

4 Ways to Make Better Blog Content [Advanced]

550 million blog posts are posted every year. These blogs are a mix of personal and business blogs. And though their purpose may be different in nature, both types are after the same thing: attention. With 47% of buyers viewing 3-5 pieces of content before contacting a business, having up-to-date/informative content on your blog has…

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marketing

It’s Time to Stop Marketing Like It’s 2005

It’s time to stop marketing like it’s 2005. Because it’s not. Yet companies are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email open rate for email was 22 percent. In 2015, that number was 13.6 percent. That’s a 38 percent decrease in a…

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marketers don't love snapchat

Study Finds Snapchat Isn’t Impressing Marketers

  A recent study done by RBC Capital Markets surveyed 1,600 marketers, and the results show troubling news for Snapchat. The company that just went public isn’t exactly receiving high grades from marketing professionals. We’ve been shouting this sentiment for some time. Last year, Jordan Scheltgen and I discussed ways to stay practical with your…

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how to choose a linkedin photo

How to Get Your LinkedIn Profile Photo Just Right

LinkedIn has announced some new changes today, allowing users to edit their profile photos right from the LinkedIn app. Users can now add filters and crop their profile photo with ease, as seen in the video below.     While the editing process is easy enough, it still begs the question – how do you…

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how to grow your instagram

How to Optimize Your Instagram Posts

Instagram has made plenty of changes recently. Not only have they incorporated new features to combat Snapchat, they’ve also removed access to the platform for many third party applications. This move makes it harder for businesses to grow their following, making optimization even more important. Here are a few ways to make sure your page…

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team work

5 Keys To Creating Great Content Readers Love

Making your content stand out in an arena where there is so much noise is pretty tough. Keeping the attention of your readers once they finally make it to your content is even harder, so you need to do as much as you can to make sure your content is top of the line. These…

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best business podcasts

7 Business Podcasts You Should Be Listening To

  With thousands of business podcasts to choose from, and new ones being launched every day, narrowing down what to listen to can be a challenge. Whether you’re looking for something broad or very specific, chances are there’s a podcast that speaks to your interests. Here are seven of the absolute best business podcasts, each…

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