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best types of social media advertising

3 Profitable Types of Social Media Ads

There are a ton of options when it comes to social advertising. What started as buying likes has evolved into some of the most targeted types of advertising available. Want to reach single dads who have Bernese Mountain Dogs and love Skittles? That’s not a tough task anymore. Here’s a look at some of the…

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snapchat valuation

Here’s How Much Facebook, Snapchat, and Other Major Social Networks Are Worth

There’s been a lot of movement in terms of valuation for the major social networks over the past few months. Snapchat has seen its stock price fall back to its IPO, while Facebook has risen to all-time highs. In the meantime, companies like Pinterest are still waiting to step from the private into the public…

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things not to overlook google adwords

4 Things Not to Overlook in Google Adwords

Adwords is still one of the most popular forms of digital marketing. If you’re selling a product or service, search ads can help drum up business and put dollars in your pocket. That being said, there are a few things you should be sure not to overlook when you set up a search campaign. Hopefully,…

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writing blog

5 Ways To Drive Traffic To Your Blog

So, you’ve spent the time to create great content on your blog, but now the ultimate question is: How do I get people to read/watch it? Trying to keep people’s attention isn’t easy in a digital world where there are so many distractions. Getting people to view your blog regularly is always tough, but these…

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linkedin advertising

LinkedIn’s Advertising Platform Just Took a Huge Step Forward

LinkedIn is the default social network to connect with business professionals — but it’s advertising platform hasn’t always been the first choice for marketers. That being said, recent updates to the platform are truly exciting for B2B marketing professionals. LinkedIn recently announced three long-awaited tools to help marketers and business owners reach new audiences. Here’s…

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social media content ideas for may

Social Media Content Ideas For May

April showers bring May flowers! Welcome to May, a new month to get outdoors and play, or if you’re like us – another month to schedule social content! Here’s a look at what’s happening this month, both monthly observances, and daily. Enjoy! Monthly Observances: Date Your Mate Month Foster Care Month Older Americans Month National…

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how does retargting work

Retargeting Ads – What, Why and How

10x Your Advertising Returns With Retargeting Ads   What is Retargeting? Retargeting is a form of online advertising becoming more and more popular with business owners and marketing professionals. The average website converts roughly 2% of its traffic — retargeting helps you get back in front of the other 98% of your website’s visitors. You…

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make your website work better

How to Turn Your Website into a Lead Machine

Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know as…

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make better blog content

4 Ways to Make Better Blog Content [Advanced]

550 million blog posts are posted every year. These blogs are a mix of personal and business blogs. And though their purpose may be different in nature, both types are after the same thing: attention. With 47% of buyers viewing 3-5 pieces of content before contacting a business, having up-to-date/informative content on your blog has…

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marketing

It’s Time to Stop Marketing Like It’s 2005

It’s time to stop marketing like it’s 2005. Because it’s not. Yet companies are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email open rate for email was 22 percent. In 2015, that number was 13.6 percent. That’s a 38 percent decrease in a…

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