It’s Time to Stop Marketing Like It’s 2005

It’s time to stop marketing like it’s 2005. Because it’s not. Yet companies are still latching onto traditional ineffective marketing like it is. Let me explain. According to, in 2005 the average email open rate for email was 22 percent. In 2015, that number was 13.6 percent. That’s a 38 percent decrease in a…

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marketers don't love snapchat

Study Finds Snapchat Isn’t Impressing Marketers

  A recent study done by RBC Capital Markets surveyed 1,600 marketers, and the results show troubling news for Snapchat. The company that just went public isn’t exactly receiving high grades from marketing professionals. We’ve been shouting this sentiment for some time. Last year, Jordan Scheltgen and I discussed ways to stay practical with your…

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how to choose a linkedin photo

How to Get Your LinkedIn Profile Photo Just Right

LinkedIn has announced some new changes today, allowing users to edit their profile photos right from the LinkedIn app. Users can now add filters and crop their profile photo with ease, as seen in the video below.     While the editing process is easy enough, it still begs the question – how do you…

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how to grow your instagram

How to Optimize Your Instagram Posts

Instagram has made plenty of changes recently. Not only have they incorporated new features to combat Snapchat, they’ve also removed access to the platform for many third party applications. This move makes it harder for businesses to grow their following, making optimization even more important. Here are a few ways to make sure your page…

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team work

5 Keys To Creating Great Content Readers Love

Making your content stand out in an arena where there is so much noise is pretty tough. Keeping the attention of your readers once they finally make it to your content is even harder, so you need to do as much as you can to make sure your content is top of the line. These…

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best business podcasts

7 Business Podcasts You Should Be Listening To

  With thousands of business podcasts to choose from, and new ones being launched every day, narrowing down what to listen to can be a challenge. Whether you’re looking for something broad or very specific, chances are there’s a podcast that speaks to your interests. Here are seven of the absolute best business podcasts, each…

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social media ideas for march

Social Media Content Ideas for March

March is here, and so are Cave’s social media content ideas! The past month flew by, it’s almost ike there are less days in February or something. Hilarious jokes aside, if you’re reading this you’re probably here to get some content ideas for March. We’ll cut to the chase and give you some of the…

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image trends

The Top 10 Image Trends (According to Shutterstock)

Imagery is extremely important when marketing a product. You’ll want your images to jump out of the computer at your readers – to captivate them, and not seem staged. Shutterstock put together a list of the top trends in imagery, that’s sure to keep you in the loop. You don’t have to be a designer…

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how to get your first 100 followers

How to Get Your First 100 Followers on Twitter, Facebook, and Instagram

Getting to 100 followers on Facebook, Instagram, and Twitter (Quickly) If you’re new to Twitter, Facebook, or Instagram, growing your following can seem daunting. Getting your first hundred followers is goal number one. I’ll cut to the chase and make this post short and sweet. Here are the actionable steps to take to get 100…

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gmail tricks to use

4 Gmail Tricks You’ll Actually Use

Gmail is still one of the best ways to send and receive emails. Its functionality may be simple, and its interface plain, but it gets the job done. While it may seem basic, there is another level to Gmail. There are several extensions, settings, and labs you can play around with to make Gmail go…

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