Blogging

GCVL

Celebrating One Year With GCVL

It’s been just over one year since we launched the new Great Canadian Van Lines website! Since that time, Mark and his team at GCVL have rebranded their company to include a new logo (the one you see in the picture) and they have built a content strategy that has spiked their traffic almost 300%!…

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high quality content

Understanding What “High Quality Content” Really Is

Contextual Content is King If you read anything on SEO or watch Google’s Matt Cutts closely you’ll hear the same sentiment repeated almost endlessly. That sentiment is: create high quality content, which users will want to interact with. So, if you’re not Hemingway how the heck do you pull that off? Well, creating high quality…

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guest blogging

Guest Blogging – A Technique for SEO Past, Present or Future?

Let me start off by saying this: Guest blogging works. Actually let me rephrase that. Guest blogging works, if it is done in a natural manner with industries that are related to yours. It seems every year in SEO there is a fad. Whether it is link building through link-farms, open directory submissions or guest…

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Social Media

Do Your Social Media In 30 Minutes A Day

Having a hard time managing your social media? Without a plan, social media can be overwhelming. Marketers tend to struggle with managing their company’s social media accounts on a daily basis. Keeping up with trends, responding to fans and generating engaging content are all part of the game of social media. The key is to…

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iRobot

Humanizing Your Brand To Increase Customer Experience

Why You Should Humanize Your Brand When conducting business, especially online, it’s important to humanize your brand. The ability to put yourself in the shoes of the consumer will allow you to produce relatable content. Remember, the consumer wants a brand that is responsive to and interacts with them as individuals. As you know, there’s…

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Stock Photos

3 Things You Should Be Doing With Photos

Marketing is highly visual. All you have to do to test this theory is post two statuses on Facebook, one with a picture and one without. You will quickly see that the status with the picture performs much better than the purely text status. This is why I wanted to give you three tips for…

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Wordpress plugins

6 Essential WordPress Plugins For Any Website

Essential WordPress Plugins WordPress has exploded as one of the top content management systems on the internet. Nearly 10% of all sites on the web are managed via a WordPress back-end. What does this mean for you? Well if you’re looking to build a website that’s super easy to add content to, you’re in luck.…

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writing

The 10 CAVE Commandments For Writing

The 10 CAVE Commandments We started as a men’s magazine. This meant we had to be consistent content creators who followed a model. Here is the model our writers at the magazine use for all of their pieces. These commandments can be followed by everyone looking to become a stronger writer. 1. Thou shall proofread.…

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SEO for blog traffic

SEO Tips For Increasing Your Blog Traffic

SEO Tips For Your Increasing Your Blog Traffic Blogging is important for your business. Companies who blogged on the regular actually had 2/3 more sales leads than a competitor that didn’t put pen to paper. Here are some SEO tips that you can use to increase your blog’s traffic. Keyword Selection Keyword selection is one…

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