In The Cave

How to Create Evergreen Content – Episode 39

Watch the Episode Show Notes This week we’re discussing one of our favorite topics – evergreen content. Here’s what it is and how to use it in your marketing strategy. Beer of the Day: Beer is Back! This week we’re drinking Ex Novo Brewing’s Dynamic Duo IIPA. @CaveJustin: 6/10 @CaveJordanS: 5/10   Here’s a quick…

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ways to enhance an adwords campaign

5 Ways to Enhance Any Adwords Campaign – Episode 38

Watch the Episode Show Notes This week we’re discussing all things Google Adwords! If you have a campaign up and running or are thinking about putting one together, give this video a watch. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick…

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how to shoot videos cheap

How to Make Awesome Videos on a Budget – Episode 37

Watch the Episode Show Notes Today we discuss ways to shoot a great video on your smartphone. Sometimes keeping it simple is the best way to get things done! Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Stabilize your…

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how to schedule your social media fast

How to Schedule Your Social Media FAST – Episode 36

Watch the Episode Show Notes Today, we’re talking about how to do your social media in one hour per week. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Use a content calendar to lay out your themes, important dates, and posting schedule…

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the best wordpress plugins

WordPress Plugins You Need For Your Website – Episode 35

Watch the Episode Show Notes This week we’re talking about our absolute favorite WordPress plugins. Hit play to get the goods. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Yoast SEO lets you add alt tags, meta descriptions, and a…

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How to Make More Money With Facebook Ads – Episode 33

Watch the Episode Show Notes This week we discuss Facebook ads, and ways to improve your return on investment. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Match your targeting to your goal 2. Look at what you’re trying…

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how to optimize your youtube videos

How to Optimize Your YouTube Videos – Episode 32

Watch the Episode Show Notes This week the guys discuss how to properly optimize your YouTube videos. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Capture peoples attention in the first 5 seconds of the video 2. Get to the…

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important facebook metrics

Facebook Metrics You Need to Watch – Episode 31

Watch the Episode Show Notes This week we talk about 3 Facebook metrics that you need to watch, and why they’re so important. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Watch your engagement metrics – they’re telling on the quality…

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how to use twitter better

How to Use Twitter Like a Pro – Episode 30

Watch the Episode Show Notes This week we talk about how to use Twitter like a pro, with 3 quick tips. Beer of the Day: No beers! Drinking in public is frowned upon, apparently. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Twitter chats are a great place to up your engagement and connect with…

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old school marketing tactics that work

4 Old School Marketing Tactics That Still Work – Episode 29

Watch the Episode Show Notes This week we’re discussing some of the more traditional forms of marketing that should not be forgotten. We actually use all four of these tactics at Cave. Beer of the Day: Clearwater Honey Cream by Pair O’ Dice Brewing @CaveJustin: 10/10 @CaveJordanS: 9/10 Here’s a quick summary: 1. Public Relations is still…

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