In The Cave

justin kerby jordan scheltgen in the cave

Two Shortcuts You Should Never Take on Social Media – Episode 9

Watch the Episode Show Notes In this episode, the guys go over two social media sins, and what you can do instead of taking shortcuts. Beer of the Day: Monk in the Trunk Organic Amber Ale @CaveJustin: 8/10 @CaveJordanS: 8/10 Here’s a quick summary: Things to never do on social media:  1. Automate your social media feed…

Read More →

in the cave week 8

Questions to Ask Before Hiring a Marketing Agency – Episode 8

Watch the Episode @CaveJustin: 6/10 @CaveJordanS: 7/10 Show Notes In this episode, the guys go over what questions you need to ask when hiring a marketing agency. They’ll go over the good, the bad, and the red flags that should make you run for the hills. Beer of the Day: PALM Here’s a quick summary: Questions…

Read More →

in the cave week 7

Bad SEO Practices and How to Avoid Them – Episode 7

Watch the Episode Show Notes In this episode, the guys talk about bad SEO practices, how to avoid them, and what to look for when hiring an agency to help with search engine optimization. Beer of the Day: Goose Island – Summertime Kolsch @CaveJustin: 6/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Don’t link-spam, buy links, or engage in…

Read More →

justin kerby jordan scheltgen

How To Evolve With Your Customers – Episode 6

Watch the Episode Show Notes In this episode, the guys talk about how you can get in front of more customers, and where to find them. Beer of the Day: Holy Mackerel – Panic Attack @CaveJustin: 1/10 @CaveJordanS: 1/10 Here’s a quick summary: 1. Traditional forms of marketing are losing the attention of many audiences 2. You NEED to…

Read More →

how to make great blog content justin kerby

How to Make Great Blog Content – Episode 5

Watch the Episode Show Notes In this episode, the guys discuss what constitutes great blog content, and how you can stand out with your articles. Beer of the Day: Key West – Southernmost Wheat @CaveJustin: 8/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Define your audience before you start writing 2. Great content takes time – the…

Read More →

how to get more traffic to your blog

How to Get More Traffic to Your Blog – Episode 4

In this episode we go over six ways to get more traffic to your blog. Beer of the Day: Hopgun – Funky Buddha Brewery Here’s a quick summary: 1. Publish on all owned social media accounts 2. Use social discovery sites such as Reddit, StumbleUpon and Digg 3. Mention companies with similar followings and share…

Read More →

how to get featured on major publications

How to Get Your Content Featured on Major Publications – Episode 3

In this episode, the guys go over how they’ve managed to get their content published on major publications like Social Media Today, Adweek, and Inman News. Beer of the Day: Victoria – Mexico Here’s a quick summary: 1. Do your research – find out what types of articles your target publication is accepting from contributors…

Read More →

LinkedIn Best Practices

How to Properly Use LinkedIn – Episode 2

In this episode, the guys will walk you through the proper ways to use LinkedIn for both individuals and businesses. You’ll learn what to post, best practices, and why recommendations are 10x more powerful than endorsements. Beer of the Day: Lagunitas IPA Here’s a quick summary: 1. Connect with industry leaders in your space 2.…

Read More →

in the cave week 1

Why We Aren’t Following You On Twitter – Episode 1

In this episode, we’ll run through the reasons why we choose to follow (or not follow) people and brands on Twitter. Here’s a quick summary: 1. Keep your follower count close to your following count 2. Don’t hashtag stuff your bio 3. Engage with your following – spread the love! 4. Don’t EVER send automated…

Read More →

Back to Top