In The Cave

mind your marketing cave social

Mind Your Marketing – Episode #1 Show Notes

Welcome to the first ever episode of the Mind Your Marketing podcast! Hit play below to listen on SoundCloud and be sure to subscribe on Apple Podcasts (or wherever you listen to podcasts). We’re so excited to hit publish on our new Podcast, which we’ll also be filming live on YouTube. Everything we do at…

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influencer marketing pros and cons

The Pros and Cons of Influencer Marketing – Episode 42

Watch the Episode Show Notes Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers. Beer of the Day: Lost Coast Sharkinator White IPA @CaveJustin: 8/10 @CaveJordanS: 9/10   Here’s a quick summary: PROS 1. Influencer marketing is affordable, and you can get very…

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seo for small businesses

SEO Strategies for Small Businesses – Episode 41

Watch the Episode Show Notes This week we’re discussing SEO strategies that small businesses can implement today. Hit play! Beer of the Day: Reel Brew Co.’s Narcissus IPA @CaveJustin: 8/10 @CaveJordanS: 8/10   Here’s a quick summary: 1. Try to rank for long tail keywords 2. Use Google Webmaster Tools to find out what people…

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how to go viral

How to Go Viral – Episode 40

Watch the Episode Show Notes This week we’re discussing one of the worst buzz words in marketing – viral. Hit play to find out how to set expectations and truly go “viral” in your industry. Beer of the Day: The difficult to pronounce Erdinger Weißbräu @CaveJustin: 9/10 @CaveJordanS: 10/10   Here’s a quick summary: 1. Set…

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how to create evergreen content

How to Create Evergreen Content – Episode 39

Watch the Episode Show Notes This week we’re discussing one of our favorite topics – evergreen content. Here’s what it is and how to use it in your marketing strategy. Beer of the Day: Beer is Back! This week we’re drinking Ex Novo Brewing’s Dynamic Duo IIPA. @CaveJustin: 6/10 @CaveJordanS: 5/10   Here’s a quick…

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ways to enhance an adwords campaign

5 Ways to Enhance Any Adwords Campaign – Episode 38

Watch the Episode Show Notes This week we’re discussing all things Google Adwords! If you have a campaign up and running or are thinking about putting one together, give this video a watch. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick…

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how to shoot videos cheap

How to Make Awesome Videos on a Budget – Episode 37

Watch the Episode Show Notes Today we discuss ways to shoot a great video on your smartphone. Sometimes keeping it simple is the best way to get things done! Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Stabilize your…

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how to schedule your social media fast

How to Schedule Your Social Media FAST – Episode 36

Watch the Episode Show Notes Today, we’re talking about how to do your social media in one hour per week. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Use a content calendar to lay out your themes, important dates, and posting schedule…

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the best wordpress plugins

WordPress Plugins You Need For Your Website – Episode 35

Watch the Episode Show Notes This week we’re talking about our absolute favorite WordPress plugins. Hit play to get the goods. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Yoast SEO lets you add alt tags, meta descriptions, and a…

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how to make money with facebook ads

How to Make More Money With Facebook Ads – Episode 33

Watch the Episode Show Notes This week we discuss Facebook ads, and ways to improve your return on investment. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Match your targeting to your goal 2. Look at what you’re trying…

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