In The Cave

google analytics metrics that matter

4 Google Analytics Metrics That Matter – Episode 28

Watch the Episode Show Notes This episode, we’re diving into the world of Google Analytics. As Jordan says, there are “about 9,000” things you can choose to look at in GA, watch to learn which 4 metrics we think are worth tracking. Beer of the Day: Agave Wheat by Breckenridge Brewery @CaveJustin: 9/10 @CaveJordanS: 9.2/10 Here’s…

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how to grow instagram followers

9 Tips to Build an Instagram Following – Episode 27

Watch the Episode Show Notes Growing your Instagram following can be more challenging than some of the other major social networks – this week we give our nine favorite growth tips for the platform. Beer of the Day: Deck the Walls by Concrete Beach Brewery @CaveJustin: 5/10 @CaveJordanS: 2/10 Here’s a quick summary: 1. Post consistently…

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email tips for small businesses

Email Tips For Small Businesses – Episode 26

Watch the Episode Show Notes In this episode we go over a few of our favorite email tips for any business with company newsletters or email lists. Beer of the Day: Pure Hoppiness by Alpine Beer Company @CaveJustin: 8.5/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Use an email provider, and don’t add anyone to your list…

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how to build a brand on linkedin

LinkedIn Do’s and Don’ts to Build Your Brand – Episode 25

Watch the Episode Show Notes In this episode we go over four LinkedIn dos, and four LinkedIn don’ts. Don’t fall victim to these common mistakes. Beer of the Day: Sea Cow Milk Stout @CaveJustin: 4/10 @CaveJordanS: 6/10 Here’s a quick summary: 1. Share industry related news 2. Post industry related blogs on Pulse 3. Share your…

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ways to promote your local business

5 Ways to Promote Your Local Business – Episode 24

Watch the Episode Show Notes In this episode, we talk about ways to bring in more customers to your local business. Some of them are creative, some of them are optional, and some are down right essential. Beer of the Day: Tomoka Beer Company – Tom Yum Thai Soup @CaveJustin: -27,000/10 @CaveJordanS: 0/10 Here’s a quick summary:…

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facebook marketing tips video

5 Essential Facebook Marketing Tips – Episode 23

Watch the Episode Show Notes In this episode, we go over our 5 favorite Facebook marketing tips. Tip number one: stop poking people. Beer of the Day: Ballast Point Sculpin IPA @CaveJustin: 7/10 @CaveJordanS: 7/10 Here’s a quick summary: 1. Add closed captioning to all of your Facebook videos 2. You can either transcribe them yourself or…

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how to start social media

How To Build A Social Media Presence From Scratch – Episode 22

Watch the Episode Show Notes In this episode, we’re offering ways for you to build your social media following. Go from zero to hero with a few quick tips. Beer of the Day: HI-RES Sixpoint @CaveJustin: 6/10 @CaveJordanS: 6/10 Here’s a quick summary: 1. Determine which social channels your target audience uses daily 2. Develop a messaging strategy…

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chrome extensions for marketers in the cave

7 Chrome Extensions You Should Be Using – Episode 21

Watch the Episode Show Notes In this episode, the guys discuss their favorite Chrome extensions for marketers. Beer of the Day: Americana Golden Ale by Barley Mow Brewing Co. @CaveJustin: 8/10 @CaveJordanS: 8.5/10 Here’s a quick summary: 1. Marker lets you do quick web annotations and screen captures 2. Ghostery shows you what ad platforms and…

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in the cave episode 20 social media predictions

Social Media Predictions for 2017 – Episode 20

Watch the Episode Show Notes In this episode, the guys each give 3 predictions for social media in 2017, along with one BOLD prediction. Beer of the Day: Quackalope IPA by Barley Mo Brewing Co. @CaveJustin: 9/10 @CaveJordanS: 7.5/10 Here’s a quick summary: Jordan’s Predictions: 1. LinkedIn will incorporate video, via influencers and peer to peer 2. Paid…

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smart SEO tips

3 Smart SEO Tips To Improve Your Search Rankings – Episode 19

Watch the Episode Show Notes In this episode, Jordan and Justin run through 3 quick SEO tips to help you rank better in search engines. Beer of the Day: @CaveJustin: 10/10 @CaveJordanS: 10/10 Here’s a quick summary: 1. Add alt tags to all of your images 2. Add titles and descriptions that people are searching for 3. Use Google…

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