Facebook Metrics You Need to Watch – Episode 31

important facebook metrics

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Show Notes

This week we talk about 3 Facebook metrics that you need to watch, and why they’re so important.

Beer of the Day: No beers! Drinking in public is frowned upon in California.

@CaveJustin: 0/10

@CaveJordanS: 0/10


cave social video summary

Here’s a quick summary:

1. Watch your engagement metrics – they’re telling on the quality of your content

2. Post videos, ask questions and include yourself in your photos to up your engagement

3. Reactions are worth more than Likes, so watch to see what people respond positively (and negatively) to

4. Response time reflects how long it takes you to respond to inquiries, and what percentage of people you respond to

5. Facebook penalizes pages that don’t respond, or take too long – always respond and mark spam as spam so it doesn’t affect your response rate

Awesome tools we mentioned:

We didn’t mention any tools, but one of our favorite tools for tracking social metrics is Raven Tools.


Other items we discussed:

1. If you’re looking for more info on Facebook, we have plenty of articles on our marketing blog. Here’s a video from Justin highlighting 3 of the most profitable types of Facebook ads.



Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

Don’t forget to subscribe to our channel on YouTube to see all of the latest In The Cave episodes!

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Posted on April 20, 2017 in Home, In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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