Mind Your Marketing Episode #11 – Ikea Doesn’t Want You to See These Ads

mind your marketing podcast

Welcome to another episode of Mind Your Marketing – the weekly podcast that covers all of the latest marketing news and trending ad spots. Show notes are below! 

This week we’re discussing:

-Twitter, Facebook, and Google’s big day on Capitol Hill
-The great burger emoji crisis of 2017
-Whether or not Facebook is listening to our conversations
-Stranger Things new Twitter record
-An interesting update from Instagram

PLUS, Ad Campaigns:

-Ikea’s boring ads that encourage you not to watch
-Musselman’s is stealing grandma’s applesauce
-Lyft gives users a scary experience
-SickKids hospital needs help with a rebuild

Be sure to subscribe on Apple Podcasts or Play (or wherever you listen to podcasts), and leave us a review!

As always, thanks for watching. Find the ads we discussed below, and be sure to subscribe to Mind Your Marketing wherever you listen to podcasts.


Show Notes

Ad spots (and news) we covered:


1. Ikea – Where Life Happens

See all four ads on Adweek – they’re worth watching.

2. Musselman’s Apple Sauce – The Accusation

Client: Musselman’s
Agency: Brunner


3. Lyft – Stranger Things Mode


4. SickKids

Client: SickKids
Agency: Cossette


Thanks so much for listening, we’d be thrilled if you subscribed and left us a review wherever you listen to podcasts! See you next week! (new episodes every Wednesday)

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Posted on November 1, 2017 in In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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