Mind Your Marketing #49 – RIP Google+

mind your marketing episode 49

Welcome to another episode of Mind Your Marketing – the weekly podcast that covers all of the latest marketing news and trending ad spots. Show notes are below!

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This week we’re discussing:

-Snapchat is losing money quickly

-Why Google+ is being shut down

-Netflix is going to let you choose your own ending to shows

-Toys R Us is back from the dead

-Minimum wage is going up at Amazon

-Ireland is freaking out about Krispy Kreme (see the video below)

 

PLUS, Ad Campaigns:

-Serena Williams is back with another amazing spot for Berlei

-Bumble takes out another full-page ad in the New York Times

-Elvie makes us laugh

-DirecTV gives a pregame speech

-Schick introduces a new campaign we love

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Be sure to subscribe on Apple Podcasts or Google Play (or wherever you listen to podcasts), and leave us a review!

As always, thanks for watching. Find the ads we discussed below, and be sure to subscribe to Mind Your Marketing wherever you listen to podcasts.

 

Show Notes

Ad spots (and news) we covered:

1. Berlei – I Touch Myself Project

 

 

View this post on Instagram

 

This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself

A post shared by Serena Williams (@serenawilliams) on


2. Bumble – Believe Women

 

 

3. Elvie Pump – Pumping. Unplugged.

 

 

4. DirecTV – Locker Room

 

 

5. Schick Hydro – The Man I Am – Kevin

 

 

Schick Hydro – The Man I Am – Willie

 

 

 

Posted on October 15, 2018 in In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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