How to Optimize Your Instagram Posts

how to grow your instagram

Instagram has made plenty of changes recently. Not only have they incorporated new features to combat Snapchat, they’ve also removed access to the platform for many third party applications. This move makes it harder for businesses to grow their following, making optimization even more important. Here are a few ways to make sure your page is running at top speed.

1. Get your post time right

Are you just sending your Instagram posts out at any time? If so, you could be missing out on a lot of likes and follows. While there have been many articles done on the best time to post, most conclude that from 7PM-9PM is optimal. This is when your audience is likely finishing dinner and kicking their feet up on the couch, winding down the day. It’s the perfect time to grab their attention.

2. Include relevant hashtags

These will bring you more eyeballs from people searching and using the discover portion of Instagram. Do your research and find 5-10 relevant hashtags that you can place in the comments section below your photo. Change them up and monitor which work best for your brand. Remember, posts with at least one hashtag receive 12.6% more engagement, so don’t skip this step.

Can’t find the right hashtag? Here are four tips to help you find it.

4 tips to help you find the right hashtags

-Find the hashtags your competitors are using.
-Use hashtags that influential people in your industry are using.
-Consider related hashtags – ones being used by other IGers in combination with ones that you use.
-Use Instagram’s search functionality to explore.

3. Always add a location tag

Again, if you want people to be able to discover your photo when they search Instagram, adding a location is essential. People will then see your photos in the area you’ve tagged them in, opening you up to a new audience that is interested in the location tag.

We like our walks to work #MakingOurWayDowntown #fortlauderdale #florida #marketing

A post shared by Cave Team (@caveteam) on

If you follow the three steps above, you’ll be technically optimizing your posts for success. This is just one portion of growing your following, however. After you’ve added proper hashtags, established a posting schedule, and tagged your location, use the 9 tips in the video below to start growing your following.


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Learn more about growing your Instagram following here:

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Posted on March 14, 2017 in Blogging

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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