How to Optimize Your YouTube Videos – Episode 32

how to optimize your youtube videos

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Show Notes

This week the guys discuss how to properly optimize your YouTube videos.

Beer of the Day: No beers! Drinking in public is frowned upon in California.

@CaveJustin: 0/10

@CaveJordanS: 0/10


cave social video summary

Here’s a quick summary:

1. Capture peoples attention in the first 5 seconds of the video

2. Get to the point, and talk about what you’re going to discuss in the video

3. Closed captioning needs to be added to all of your videos – don’t just use the automated closed captioning provided by YouTube

4. Create custom thumbnails that are easy to read

5. Add links into your description

6. Ask people to subscribe to your videos!

Awesome tools we mentioned:

1. Rev is a video captioning service that offers quick turnaround at a great price


Other items we discussed:

1. Justin recently wrote an article for Social Media Examiner that highlights 6 Video Marketing Tips to Maximize Your Impact. Check it out for further info on video marketing.



Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

Don’t forget to subscribe to our channel on YouTube to see all of the latest In The Cave episodes!

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Posted on April 27, 2017 in In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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