The Pros and Cons of Influencer Marketing – Episode 42

influencer marketing pros and cons

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Show Notes

Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers.

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Here’s a quick summary:


1. Influencer marketing is affordable, and you can get very specific with who you select to market your product

2. It can give small brands big name recognition

3. It works – 54% of people have bought a product after seeing it on social media


1. You’re putting your brand in someone else’s hands

2. Can feel inauthentic if things go wrong

Awesome tools we mentioned:

Our favorite tool for finding influencers is Buzzsumo – search for topics and see who’s writing the most socially popular articles.

Other items we discussed:

Here’s another great article on tools to find influencers for your marketing efforts from Mention.


Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

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Posted on August 15, 2017 in In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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