The Pros and Cons of Influencer Marketing – Episode 42

influencer marketing pros and cons

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Show Notes

Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers.

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@CaveJustin: 8/10

@CaveJordanS: 9/10

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Here’s a quick summary:

PROS

1. Influencer marketing is affordable, and you can get very specific with who you select to market your product

2. It can give small brands big name recognition

3. It works – 54% of people have bought a product after seeing it on social media

CONS

1. You’re putting your brand in someone else’s hands

2. Can feel inauthentic if things go wrong

Awesome tools we mentioned:

Our favorite tool for finding influencers is Buzzsumo – search for topics and see who’s writing the most socially popular articles.

Other items we discussed:

Here’s another great article on tools to find influencers for your marketing efforts from Mention.

 

Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

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Posted on August 15, 2017 in In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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