How to Stay Practical About Digital Marketing – Episode 17

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Show Notes

In this episode, we discuss Snapchat, marketing gurus, and why you shouldn’t put all of your marketing eggs into one basket.

Beer of the Day: ‘Merica by Prairie Artisan Ales

@CaveJustin: 7.5/10

@CaveJordanS: 7.5/10

merica beer prairie artisan ales

cave social video summary

Here’s a quick summary:

1. New platforms are great, but they don’t require 100% of your attention

2. Snapchat’s targeting options are not fully developed

3. If you need to show your boss or client hard numbers, new platforms can be tricky

4. Don’t abandon proven strategies for shiny new platforms

5. Know your demographics before you select a marketing channel

Awesome tools we mentioned:

1. No tools mentioned this week – we did offer up our World Series picks though. Here’s a look at an awesome ad-spot from Nike that aired right after the Cubs victory.


Other items we discussed:

1. We mentioned that Everlane is a company doing Snapchat right – take a look at a sample of their stories here, or follow them on Snapchat here.


Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

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Posted on November 7, 2016 in In The Cave

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About the Author

My name is Justin and I help companies grow their revenue. Some fun facts about me: My nickname is Juice. I write for Adweek and Fast Company. I conquered the world's highest bungee jump. I host the "Mind Your Marketing" podcast. I swam with great white sharks in South Africa. I'm a die-hard Pittsburgh Steelers fan.
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