5 Jaw-Dropping Social Media Infographics

Social media is no longer optional if you’re running a business. It’s become a key way to engage with your current and potential customers, and it’s only becoming more important in terms of marketing strategy.  From 2014 to 2015, social ad spending increased 33.5%, and those numbers are only skewing higher. If you’re serious about getting your social media strategy together (and you should be), you need to know the numbers. These 5 infographics will help you better understand the landscape.

In case you’re wondering why the statistics matter – they are particularly important when dealing with social media, in large part due to the fact that the numbers are so ridiculously large.

Statistics can help us see patterns.

Let’s take a look at some of the most eye-popping social media numbers, and interpret how they can help you influence your marketing strategy.

[su_quote cite=”Edward R. Tufte, described by the New York Times as the “Leonardo da Vinci of Data””]Above all else, show the data.[/su_quote]

1. Facebook has topped 1.59 Billion Users

Facebook as a country with mark

1.59 billion – that’s how many active monthly users Facebook has, as last reported on December 31st, 2015. To put things into perspective, that would make Facebook the largest country in the world, with more monthly active users than China’s entire population. Facebook is just one example of how social media has caught the world by storm – no matter where you are in the world, Facebook is likely pretty popular.

The enormity of Facebook shows you just how powerful the platform can be as a marketing tool. Your customers and potential customers are very likely already on Facebook, and the targeting available in their ad platform is extensive. If you’re just getting started with social media for your business, Facebook is a great place to begin.

2. Employee Advocacy Programs Are up 191%

Employee advocacy

One of the major trends we’re seeing this year amongst companies is employee advocacy – these programs are up 191%. If you encourage your employees to share your content, they can become your brand ambassadors and make sure that your content is seen online. If you’re producing good content, this strategy will work – if not, you’re wasting your time. Put the effort in and be sure you’re sharing valuable video, blogs, and infographics before you ask your employees to share your content – or better yet, make it so good they actually want to share it.

3. Auto-Posting Leads to 70% Less Engagement

auto posting

HupSpot is reporting a 70% decrease in likes and comments when you auto-post to Facebook. If you’re using Hootsuite or Buffer, this could be a drawback. They may make your life a lot easier, but you’re definitely going to be missing part of your audience if you choose to auto-post. If you continue to use them, be sure to still post occasionally in the moment – give your audience the authenticity they’re craving.

4. $24 Billion Was Spent on Social Media Ads Last Year

facebook ad revenue

The total spent last year on social media advertising was $24 billion – and that number is growing rapidly. Over the next few years social media could very well make up a quarter of all online ad spend, as marketers flock to where their target customers are. This is a huge number – especially when you consider that a few years ago, it was zero.

5. Adults Average 66 Minutes of Online Video per Day

66 minutes of online video

The average adult spends 66 minutes watching online video every single day, according to eMarketer. Facebook has doubled its daily video views very quickly, overtaking YouTube in a very short period of time. With Snapchat and other competitors also riding the video wave, it’s looking very obvious that video content is the future of digital marketing. If you’re not experimenting with video now, it’s time to start.

Thanks for taking the time to read this post. If you liked it, be sure to follow me on Twitter, or read through some of the Cave blogs below.

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