A few months ago, we started running ads more aggressively for our agency. I wrote the emotional turmoil I went through before hitting ‘go’ on the ads in this post. But now we’re 75 days into running the ads with increased spend, and I wanted to go over the numbers:
- $16,917 spent.
- 47 Meetings Booked
- 30 Meetings Held
- 4 Deals Closed
- $153,000 in contracted top-line revenue
Okay, so all good news, right? The advertising worked. But it also exposed every weak point in the business I hadn’t been forced to fix yet.
I didn’t realize the weight of running a full sales process at this volume — on top of organic leads, on top of actually running the agency. My CRM usage was a mess. My sales script was weak. And I was still trying to be the CEO, the strategist, and the closer all at the same time.
So the last 75 days haven’t just been about ads. They’ve been about building the sales infrastructure the business should have had already.
Here’s what we’ve built so far:
A custom CRM inside Notion — not because other tools are bad, but because context switching kills me. Everything lives in one place now.
A better landing page built specifically for call scheduling.
A documented sales script and process that I can actually train someone else on eventually.
None of it is finished. All of it is better than it was.
The real takeaway isn’t “run ads.” It’s this: whatever stage of growth you’re avoiding, run into it instead. I knew we needed to push on paid for a long time. I just hadn’t done the math to justify it. Once I did, the decision was obvious.
There’s probably one thing in your business right now that could change your finances over the next 90 days. A phone call you keep not making. An ad you keep not filming. A hire you keep not pulling the trigger on.
You already know what it is. Go do it.
-Jordan
This post is part of the Building The Agency series, where I tell you stories from behind the scenes of building an agency. You can read more below.
