Building the Brand: The History of Michelin
The Origin Story While running a rubber factory in 1889, two brothers, Édouard Michelin and André Michelin had a cyclist show up at their door
Building the Brand: The History of Rimmel
Rimmel. We've all heard the name, and we've probably all seen the commercials. We've seen the products in our favorite stores around the globe. But
Building The Brand: The History Of Guinness
How did Guinness start? In 1752, a man used $100 inherited from his grandfather to set up a small ale brewery in Leixlip, County Kildare--a
5 Cost-Effective Marketing Strategies for Businesses Just Starting Out
In a business climate where big brands are able to outspend small businesses on advertising, entrepreneurs are forced to be scrappy and creative when it
How to Come Up With Social Media Ideas for Your Business [Video]
Generating social media ideas for your business can be tough sledding--especially if you/your business is new social media. However, coming up with ideas can become
How to Become a Master Storyteller Interview [Video]
Jordan from our team sat down with Entrepreneur Magazine to discuss what it takes to tell a powerful brand story. In this video, you'll learn
Company Logos with Hidden Meanings
The five logos in the video below have interesting hidden meanings that may go unnoticed on first glance. Some of the logos seem basic, or
Here’s Why Google is Shutting Down Google+
Well, it finally happened. Google+ is finally being shut down by Google. It's the end of a long and winding road for Google+, but it's
Why The Instagram Founders Are Leaving Facebook
It was recently announced, in a public statement, that the Instagram founders are leaving Facebook. Kevin Systrom and Mike Krieger are leaving the company,
Glossier: How One Company’s Blog Changed The Face Of The Beauty Industry
What happens when a blog aimed at giving women the internet’s best beauty tips, makeup tutorials, product reviews, and techniques from industry leaders, turns into