How to Respond to Negative Reviews
No matter your type of business, reviews matter. They help potential customers quickly evaluate you and get a sense of your reputation. According to the Spiegel Research Center, nearly 95% of people read reviews before making an online purchase, and when businesses displayed their reviews they saw a 270% increase in sales. Your online reputation matters, …
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Building The Brand: The History Of Guinness
How did Guinness start? In 1752, a man used $100 inherited from his grandfather to set up a small ale brewery in Leixlip, County Kildare–a town 18 kilometers from Dublin. That man was named Arthur Guinness. A short seven years later on December 31st, 1759, Arthur signed a lease on an unfitting four-acre property near …
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