Social Media Proposal
for Con Azúcar

Three packages. We recommend Growth.

Growth is two shoots a quarter, 48 finished pieces, and your channels fully run by our team. Your first 90-day sprint is the test, built around one number: weekly sales per store. If it moves Sylmar, it becomes the system every new store plugs into.

90-day sprints, billed at the start of each quarter. Boost spend (recommended $1,000 a month to start) and casted talent are billed direct at cost, no markup. Full paid campaigns on Meta and TikTok can be added to any package once you set an ad budget.

The product works. Most of LA hasn't found it yet.

Sylmar was cash-flow positive inside five months, and nine out of ten walk-ins say they found you on TikTok. That is the proof and the problem in one sentence. The distance between $25,000 a week and $50,000 a week per store is how many people within a few miles know the store exists.

Tierra Mía spent 18 years getting to roughly 20 stores. La La Land owns the premium aesthetic. Dutch Bros owns the drive-thru. Nobody owns the everyday Mexican café with a drive-thru window, priced for a 19-year-old. That lane is open, and the brand that gets loud in it first gets to keep it.

Two layers: a brand all of LA knows, and stores each neighborhood claims.

Every store gets its own Instagram. Your team runs it.

The people behind the counter know the regulars, the 7am line, and the high school down the street. We set each store up to post like it, and teach the team to keep it going.

• Setup

  We build each location's account: handle, bio, highlights, location tags, and post templates that match the brand.

• Training

  An on-site session with the store manager and shift leads. What to post and when, shooting on a phone, the brand voice, replying to comments and DMs, and what gets sent up to your team.

• Content supply

  Every shoot day feeds a shared library. Store accounts repost brand content and add their own, so no feed ever goes quiet.

• Monthly review

  We audit every store account, send notes to the manager, and boost the best local posts.

Four kinds of content, all shot inside your stores.

Cultural moments run through all four: Día de los Muertos, the holidays, Rosca de Reyes season, back to school.

The first 90 days on Growth.

1. Week of Oct 12
   Kickoff

   Account access, brand assets, and your Notion client portal. Strategy, pillars, and the first content brief approved. Sylmar's Instagram set up.

2. Week of Oct 19
   First shoot in Sylmar

   Six weeks of content captured in one day, ahead of Día de los Muertos. Store team trained on site the same week.

3. Early November
   Live

   First content posts. Geo-boosts and the offer launch alongside it.

4. Early December
   Second shoot

   Holiday and Rosca de Reyes season content, plus the drive-thru if it has opened.

5. Mid-December
   60-day read

   Which posts, offers, and boost radiuses moved weekly sales, and what gets cut. First full review of the store account.

6. Mid-January
   Sprint review

   Results against the target, the plan for sprint two, and the rollout for store 2 onward.

Store 2 through 200.

Every new opening gets its own launch playbook: a store Instagram set up and the team trained before opening day, coming-soon content in the neighborhood, local creator visits, a grand opening built for the feed, and geo-boosts through the store's first 90 days. We scope it at the sprint review and price it per opening, so the program grows when your store count grows, not before.

The drive-thru is covered inside the first sprint if it opens in the first 90 days. You asked for an agency that can grow alongside the company. This is how that works in practice.

How we'll know it's working.

Weekly sales per store

Read from your Toast data against our posting and boost calendar. This is the number that decides scale.

Offer redemptions

Every social-only code redeemed at the register, by store and by post.

Local reach

How many people inside each store's radius saw Con Azúcar this month.

Saves, shares, and follows

The signals that content is building a brand, not just collecting views.

You see the misses as fast as the wins. Monthly analytics, a quarterly strategy review, and every piece of work visible in your Notion portal as it moves.

Now picture it in Sylmar.

One store, one shoot day, a script, and a cast. That is six weeks of feed. Here is what each format becomes for Con Azúcar, shown with work we already have in market.

Examples shot by Cave for Shakey's Pizza.

Our team, capabilities, and more of the work:

How we work together.