What do Joe Rogan and the Beatles have in common? When it comes to content creation and mastering a craft–a lot more than you’d think.

Joe Rogan, who recently signed a licensing deal with Spotify that is north of $100 million, has created over 1500 episodes of his podcast, The Joe Rogan Experience. On the flip side, the Beatles are the best-selling musicians ever. 

But what do they have in common?

The answer is mastery.

Practice Makes Better

According to the New York Times Best Selling Author, Malcolm Gladwell, it takes 10,000 hours of deliberate practice to achieve mastery in a designated field.

For the Beatles, this mastery started in Hamburg, Germany, long before they were topping charts worldwide. In 1960, the band took on a contract, which required them to play for 30 hours a week. Over the next two years, the band would play over 250 nights in the German city. That is where the band found its elite timing and honed their skills. 

On the flip side, Joe Rogan, who just inked an estimated $100 million licensing agreement with Spotify, also took years to get to his current level.

Today, he’s at 1500+ episodes and is the undeniable leader in podcasting. However, if you rewind the clock to 2013, Rogan was far from polished. His first episode is horrible. Watch it for yourself if you don’t believe me.

joe rogan experience 1

Optimizing Viewer Experiences

Joe Rogan and The Beatles optimized their content for their audiences. The Beatles mastered performing, melodies, and branding long before the internet. Rogan, on the other hand, has made his content digestible on several platforms (with video and audio components). 

Their content is not only good, but it’s easy to enjoy. 

And that’s the key to creating great content.