Prepared for Dr. Waltzman — The Waltzman Institute
More Surgical
Patients.
A content program built to put Dr. Waltzman in front of surgical patients before they start comparing surgeons. Strategy, scripting, and editing handled by Cave — with a monthly production day to make sure the content looks the part.
The goal
Patients researching plastic surgery don't start with Google. They start scrolling — and they're making a shortlist before they ever book a consult. The surgeon they've seen, heard, and come to trust on social is the surgeon they call. Right now that's not Dr. Waltzman. The content program fixes that — with a specific focus on surgical procedures, not the med spa side.
80
surgeons in the US performing the Preserve procedure — Dr. Waltzman is one
3s
to stop the scroll — the first three seconds determine everything
The strategy
Put the surgeon front and center. Not the practice. Not the med spa. Dr. Waltzman — his expertise, his opinions, his outcomes. A patient choosing a surgeon for a breast augmentation or lift is making a high-trust, high-consideration decision. The content that wins that decision is content where the doctor is already a known entity. That's what we're building.
Content pillars
01
Surgical Expertise
The Preserve procedure. What separates a good result from a great one. Decisions other surgeons make that Dr. Waltzman wouldn't. Content that earns saves because it tells patients something they actually need to know.
02
Patient Stories
Anonymized surgical journeys — the hesitation, the decision, the outcome. Narrative-led content that meets patients where they are emotionally, before they're ready to book.
03
Industry Takes
What patients get wrong when choosing a surgeon. Common advice online that doesn't hold up. The things Dr. Waltzman says in consults that most surgeons won't say publicly. Low production overhead, high authority signal.
04
Addressing the Decision
Patients don't lead with "I want surgery." They lead with a feeling — self-consciousness, a decade of hesitation, a life event. Content that speaks to that moment positions Dr. Waltzman as the answer before the search even starts.
The program
Strategy + Editing Retainer
Monthly
Cave handles strategy, scripting, editing, and platform management. Dr. Waltzman shows up and talks — we handle the rest.
Strategy & content
- Content briefs approved before production — no surprises on shoot day
- Scripts + hook variations for every video
- Filming direction + coaching built into every shoot
- 8 edited video posts per month
- 4 supporting pieces (carousels, statics)
- Platform-native edits per channel
- Quarterly strategy document
- Monthly analytics report
Platform management
- Instagram, TikTok, YouTube, Facebook
- Scheduling + uploading across all platforms
- Community management M–F (9–5)
- Up to 3 posts per day scheduled
- MD certification support for YouTube
- Weekly sync with your team
- Notion client portal — full visibility into the work
Strategy, scripting, editing & platform management
$5,500 / mo
Onboarding, brand setup & content system
Included
Monthly Production Day
Add-on
One day at the practice each month. One camera setup, phones for b-roll, our director on-site. Dr. Waltzman focuses on the content — we handle the shoot.
What's included
- Full production day at your Long Beach practice
- Single-camera setup + phone-based b-roll capture
- On-site direction — Dr. Waltzman talks, we direct
- Multiple setups and locations within the practice
- Enough footage to load 4–6 weeks of content per shoot
Why it matters
- Self-filming creates awkward footage that undersells the surgeon
- Visual variety signals authority before a word is spoken
- Direction makes the difference between content that converts and content that gets skipped
- Quarterly cadence available as an alternative
Monthly production day (Long Beach)
$3,500 / mo
Total monthly investment
$5,500 strategy + editing + platform
$3,500 monthly production day
$3,500 monthly production day
$9,000
/ month
What the first 90 days look like
01
Onboard
Surgical focus defined. Content system built. Filming coaching session so the first shoot runs clean. First brief approved within 2 weeks of signing.
02
First shoot
Production day at the practice. First posts live within 28 days. Footage loaded for the next 4–6 weeks.
03
60-day read
Data on which surgical topics, hooks, and formats are driving profile visits and DMs. Double down on what's working.
04
Optimize
Full quarterly strategy review. Content adjusted around what's actually converting. Scale what the audience rewards.
Six-Month Contract. Production day cadence (monthly vs. quarterly) can be discussed at onboarding based on your schedule.
Our capabilities