Prepared for Dennis Kristensen — Noom Plus
1,000 Subs
in 90 Days.
A brand-building, paid growth, and affiliate program designed to hit your subscription moonshot — real stories, a creator stable, paid ads that scale, and an affiliate engine modeled on what made AG1.
Where you are right now
You have a product that's genuinely differentiated — the NFC-triggered app, the subscription logic, the supplement education angle. The infrastructure is ready. The $50k growth budget is earmarked. The platform is live. What's missing is the brand layer that makes paid acquisition stick. Right now your socials are close to zero, and every agency you've talked to sees 980 followers and passes. We see a clean slate with real IP behind it.
1K
subscriber moonshot within 90 days
$50K
earmarked for growth — capital is not the constraint
60%
affiliate commission — an AG1-style distribution engine in waiting
The creative strategy
The supplement space is saturated with generic "before/after" content and stock photography. Noom Plus has three things competitors don't: a real app, a real NFC interaction, and a subscription model built on education. None of that story is in the market yet. Here's how we'd build it.
Moonshot
The 90-Day Documentary
We put out a casting call in LA for people who want to lose weight. We cast 3 participants — knowing one may drop. Over 90 days we film weekly check-ins: the wins, the cheat days, the real struggle. Jenny took Noom Plus. Here's week 6. This isn't a testimonial — it's a serialized story. The kind that gets reshared. The kind that builds the brand while building the sub count.
Moonshot
The NFC Tap Moment
That NFC chip on the box is the most viral thing Noom Plus has and nobody knows about it. We build a content series around the tap moment — the reveal, the reaction, the onboarding. Same energy as an iPhone unboxing. Short-form hooks built for TikTok and Reels that make someone think: "I want to try that." The product sells itself if we just show it.
Foundation
Resident Creator Stable
Rather than paying influencers to post once on their own channels, we build a stable of 5–7 creators who post on Noom Plus's accounts. Health-adjacent: trainers, functional medicine practitioners, nutritionists. They own the face. You own the content. Brand equity stays on your side — not theirs.
Foundation
Education-First Content Engine
Your street-interview idea is good — "What supplements are you taking and why?" is genuinely shareable because most people have no idea. We build an educational series: timing, stacking, absorption conflicts. Positions Noom Plus as the authority before you even mention the product. Trust before transaction.
Why this approach: You told us you've done hit-and-runs for years and this one is different — you want to build something real with a foundation. The documentary and creator-stable approach builds LTV infrastructure, not just top-of-funnel noise. When this brand eventually merges into the telehealth platform, you'll have an audience that already trusts you.
The program
- —16 pieces of content/mo
- —8 video concepts, scripted + edited
- —8 supporting pieces (photos/stories)
- —1 filming day/mo in LA
- —Hook variations for every video
- —TikTok, IG, Facebook, YouTube
- —Community management M–F 9–5
- —Up to 3 posts/day scheduled
- —Weekly sync + monthly report
- —Notion client portal
- —Facebook + Instagram campaign build
- —Audience research + creative dev
- —Hook + offer variation testing
- —Subscription conversion tracking
- —LTV-to-CAC optimization
- —Weekly performance reporting
- —Ad spend direct to your account
- —Flat fee up to $50k spend/mo
- —Performance tier above $50k
- —Up to 25 affiliates managed
- —Creator sourcing + vetting
- —Contract negotiation + licensing buyouts
- —Ongoing communication + performance check-ins
- —Health, wellness + weight-loss aligned creators
- —Creator fees + commissions billed direct to you
- —Works alongside your Impact.com structure
- —25+ creator scale by mutual agreement
A-la-carte pricing
Organic social management
$10,850 / mo
Paid media management
$5,000 / mo
Affiliate program management
$2,500 / mo
Total à la carte
$18,350 / mo
Full-program bundle — all three services
Organic + Paid + Affiliate — everything running together.
Save $2,350/mo vs. booking each service separately.
$18,350 / mo
$16,000
/ month — bundle rate
How paid and affiliate scale
Media buying fee structure
Up to $50,000/mo ad spend
$5,000 flat management fee
$50,000+ ad spend
Performance-based structure (negotiated)
Affiliate program — up to 25 active creators
Included in management fee
Affiliate program — 25+ creators
Fee adjustment by mutual agreement
Creator commissions (your 60% structure via Impact.com) and individual creator fees are billed directly by you — we manage the relationship, you control the economics. We win when you scale.
What the first 90 days look like
01
Onboard
Brand assets, account access, strategy deep-dive. Simon joins for the paid side. Creator casting begins. Filming day scheduled within 2 weeks.
02
Launch
First organic posts live within 28 days. Paid campaigns running within 14 days. NFC tap moment content in production. Documentary participants cast.
03
Read
60-day data check. Which hook drove the most subs? Was it the tap video? The documentary drop? We isolate the outlier and pour fuel on it.
04
Scale
90-day review. Full strategy reset based on what worked. Scale into the paid performance tier. Affiliate program amplification built in.
All content created under Cave's agreements is fully owned by you — not the creators, not us. Our entertainment lawyer structures every creator deal as a complete buyout. You pay once, you own it forever.
