Prepared for Kyle Drewry — NW Phlebotomy School
Start With Paid.
Win The Market.
Your students are under 25 and scrolling. Your competitors are spending. The fastest path to market share isn't more Google — it's owning the feed where your next students are deciding their future.
The opportunity
You're spending $40,000/month on Google — capturing people who are already searching. Social media reaches the ones who haven't decided yet. That's a bigger pool, and right now nobody in your category is fishing in it well. One competitor is. They're backed by private equity and it's showing in your market share numbers. We put you on the same playing field — with better stories.
Competitive ad audit — what's running right now
We pulled every active Facebook and Instagram ad in the phlebotomy training space. Here's the landscape — and exactly why there's an opening for NW Phlebotomy.
PE-backed and investing heavily. Real people, urgency-driven hooks — "The longer you delay starting, the longer you delay earning." Operating under 3+ brand names. This is why you're losing market share. This is also the exact playbook we run for you.
Stock photography and feature lists. "Ready to launch a fulfilling healthcare career?" No story, no hook, no reason to stop scrolling. These are the brands you can take market share from immediately.
AI-generated imagery and stock photos. A 23-year-old spots this in 0.3 seconds. Healthcare content has to feel real. Trust erodes before they read a word of copy.
The strategy — ads first, brand second
Why paid before organic
Organic social builds a brand over 12–18 months. Paid gets you data in 30 days. We run ads first so you know what's working before you invest in brand building. If a hook converts, it becomes your organic content too. No wasted shots.
Your 10K list is the starting gun
Day one, your newsletter list goes into Meta. We build a lookalike audience — Meta finds people who look exactly like your existing students: same age, same interests, same intent signals. That's your targeting before we have a single conversion pixel fired.
Real stories filmed in Texas
We fly to Austin or Dallas, rent a Peerspace studio, and spend a day filming past student testimonials. Professionally lit, no crappy classroom backgrounds. One shoot day produces enough creative to test for an entire quarter — and the winning ad runs well beyond 90 days.
Google audit — no obligation
You're spending 0K/month and unsure what you're getting. Get us view access and we'll give you an honest read. If your current agency is doing a good job, we'll say so. If not, we fold it into one package at a discount. Everything under one roof.
The program — start here
What we manage
- Facebook & Instagram campaign setup
- Lookalike audience built from your 10K list
- Audience research + interest targeting
- Ad creative development + static ads
- Hook and offer variation testing
- New ad variations every 2 weeks
- Enrollment-focused conversion tracking
- Monthly performance report
Ad spend (billed direct to you)
- Recommended: $10,000/month on Meta
- Billed directly to your Meta account
- We optimize how every dollar is deployed
- Full transparency — you see every campaign
- Scale up or down based on what's working
When ads are proven — scale up
Organic social (add-on)
- 12 pieces of content per month
- 8 scripted + filmed video concepts
- 4 supporting pieces (photos/stories)
- IG, TikTok, FB, YouTube management
- Community management M–F (9–5)
- Weekly sync + quarterly strategy doc
Why organic matters long-term
- Drives down paid acquisition costs over time
- Builds brand trust before someone searches
- Content feeds directly back into paid creative
- Audience follows the brand, not just the ad
- Compounds — ads stop when you stop paying
90-day total investment
What the first 90 days look like