Influencer Program
Methodology.

We don't start with a tool. We start by becoming part of the AEC conversation. That means following the architects, construction managers, and surveyors who are creating content — watching who they engage with, which posts they comment on, who the algorithm surfaces when you're already deep in the niche. The real influencers in a B2B category are rarely the loudest ones.

We build our target list from this organic discovery process, then layer in tool-assisted research to validate reach and engagement data. Our sweet spot for Polycam: 10k–300k followers, high engagement, deep product willingness.

• Platform focus: Instagram, TikTok, YouTube — where AEC creators are active regardless of what they'll tell you in a survey
• Target profiles: Architects, surveyors, construction managers, reality capture specialists, BIM coordinators
• Avoid: Mega influencers who won't go deep enough on the product to make it credible
• Build list of 100+ to close 50 — 50% response rate is standard, budget and fit will filter further
• Map connection networks — influencers in a niche talk to each other; your outreach reputation travels

In B2B influencer programs, the first call starts with a wall. Creators have a perception of your product before you say a word — and in Polycam's case, some may already have opinions about 3D scanning tools in their workflow. We treat that wall as the work, not an obstacle to skip past.

Outreach is personal, not bulk. Every message is written for that creator. We lead with what we've observed about their work — not what we want from them. The first goal is product trust, not a signed agreement.

• Human-written outreach only — no AI-blasted sequences; this audience can smell it
• Product access and demo time before any ask — let them test it first
• Intro creators to the Polycam product team directly where appropriate; relationship with the builder builds loyalty
• Transparent about what the program is, how success is measured, what we need from them
• Creative freedom given once aligned on goals — they know their audience better than we do

We recruit influencers as brand creators — not one-off campaign vendors. The distinction matters: brand creators produce content under structured agreements where Polycam retains full ownership of metrics, usage rights, and content. This is more cost-effective than sponsorships and gives you an asset you can amplify.

• Deliverables, timelines, and usage rights defined per creator — no two deals are identical
• Cave manages negotiation, legal releases, and contract infrastructure end-to-end
• Creator fees billed directly and transparently — not bundled into our retainer
• Performance bonuses tied to volume of quality content, incentivizing the best performers to produce more
• All tracking managed in a shared board — deal status, deliverables, content approvals, go-live dates

Organic reach is the starting point. Paid amplification is the multiplier. Once we identify which creator content is generating the right signals — engagement from AEC professionals, trial signups, quality comments — we put budget behind those specific pieces to extend reach beyond each creator's existing following.

The algo is interest-based, not follower-based. A 15k-follower AEC creator's best video, amplified with paid, can reach deep into a highly specific professional audience at a fraction of the CPA you were seeing from direct response ads.

• Meta as primary amplification channel — best targeting for professional interest segments
• Content repurposed across Polycam's owned channels where appropriate
• Hook and offer variations tested across the creator content pool
• Conversion tracking tied back to business trial signups, not just impressions