As an eco-friendly, natural cleaner that works, it was imperative that we (i) spread their message and (ii) drove sales to their store. Their product isn’t stuffed with chemicals, which is something their target demographic appreciates. We tested 10 custom audiences with a small spend ($500) to figure out which audiences would produce the highest ROI. From there we trimmed our audiences to four, and ramped up our ad spend, causing a significant boost in sales and brand reach.
See the other creatives below.