Prepared for Christopher Patz — CūRA Aesthetics
Social Media
Proposal.
A brand-first program built to make CūRA Aesthetics the most recognizable luxury med spa in Del Mar — and position Chris and Gabby as the faces people trust before they ever walk through the door.
The opportunity
Every med spa in Del Mar looks the same online. Stock photos, "$50 off Botox" promotions, and generic before/afters that could belong to anyone. CūRA Aesthetics is being built as a completely different category of brand — Ritz Carlton hospitality, clinical excellence, and a story no competitor can copy. The program we build needs to look as premium as the experience you're creating.
The goal through September: Make every affluent woman in Del Mar aware that something different is coming. Not "a new med spa." The med spa. Brand awareness before you open the permanent location means you walk in with a warm audience on day one.
What we're building
Luxury brand content
High-production video and photography that matches the Ritz Carlton standard you described. No gimmicks, no TikTok dances. Everything looks and feels premium.
Personal brand integration
Your story — Marine, skydiver, top 1% sales rep — is the most compelling founder narrative in the Del Mar med spa market. We use it to build trust before someone books.
Teaser + local amplification
Geo-targeted sponsored posts to the Del Mar affluent demo. Provocative, brand-forward content that builds recognition and curiosity before the doors open.
Self-shoot support
We script, you film, we edit. Your in-house studio becomes a content engine. We handle all editing, graphics, and animation — you never touch post-production.
Full platform distribution
Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn. Every platform contextualized — including Pinterest and YouTube for search visibility and SEO lift.
Ambassador program
Sustained brand partnerships with the right Del Mar women — not one-off pay-to-post influencers. Content flows back to CūRA Aesthetics, not just their personal accounts.
Three accounts, one ecosystem
CūRA Aesthetics
The brand — luxury med spa
- Full social management across all platforms
- Produced video + photography content
- Teaser campaign + local geo-targeting
- Community management M–F
- Monthly reporting + quarterly strategy
Chris
Personal brand — founder story
- Strategy + content direction
- Shoot day content split across all three
- Scripting and editing by Cave
- Posting + scheduling managed
Gabby
Personal brand — aesthetic injector
- Strategy + content direction
- Shoot day content split across all three
- Scripting and editing by Cave
- Posting + scheduling managed
Program options
CūRA Aesthetics only
$9,000
/ month
- 12 pieces of content per month
- 8 video concepts — scripted, filmed, edited
- 4 supporting pieces (photos, stories)
- 1 monthly shoot day in Del Mar
- Full platform management + distribution
- Community management M–F (9–5)
- Sponsored post management included
- Monthly analytics report
- Travel expenses (gas, hotel, food) — included
- Personal brand strategy: not included
All three accounts
$13,000
/ month — recommended
Best value
- Everything in CūRA Aesthetics only, plus:
- Chris personal brand — full strategy + management
- Gabby personal brand — full strategy + management
- Shoot days cover all three accounts in one session
- Cohesive cross-account strategy — same voice, different lens
- All editing, scripting, and animation for all three
- Full platform distribution for Chris + Gabby accounts
- Self-shoot scripting + editing support included
- Sponsored post management included
- Travel expenses (gas, hotel, food) — included
Sponsored post / ad spend
Local amplification
Brand-first
No call-to-action campaigns. Sponsored posts targeted to the Del Mar affluent demo — the goal is awareness and recognition, not discount conversions.
What we target
- Del Mar + surrounding zip codes
- Household income and lifestyle signals
- Followers of luxury lifestyle, wellness, and aesthetic accounts
- Lookalike audiences built from your client list over time
- 100% local — no wasted spend outside your market
What we run
- Teaser campaign pre-launch — provocative, no CTA
- Brand story content amplified to cold audiences
- Chris and Gabby content boosted from brand account
- Spend managed and reported monthly
- Ad spend billed direct to your Meta account
Sponsored post management (Cave fee)
Included in retainer
Ad spend (billed direct to your account)
$2,500 – $5,000 / mo
Our capabilities
Cave Social — Brand Capabilities Deck
What the first 90 days look like
01
Onboard
Brand assets, access, strategy session with Chris and Gabby. Content pillars locked within 2 weeks of signing.
02
Teaser Launch
First shoot at the salon suite. Teaser campaign goes live — provocative, brand-forward, geo-targeted to Del Mar. Build the audience before the doors open.
03
Build
Monthly shoots, consistent posting, ambassador outreach begins. All three accounts growing in a cohesive direction.
04
Permanent Launch
When the build-out is done, you open to a warm audience that already knows CūRA Aesthetics. The hard brand work is already done.
Month-to-month contract with a 90-day handshake. All content is yours the moment it's delivered — we only retain the right to use it as a case study. No free spec work, no surprises.