Prepared for Harry & Alexia Graham — Stir

Walmart Launch
Campaign.

A 90-day geo-targeted awareness program built to drive foot traffic into Central Florida Walmarts and get Stir into shoppers’ carts from day one.

Cave Socialcavesocial.com
Prepared byJordan Scheltgen
DateApril 23, 2026

The opportunity

Walmart launches July 3 across Central Florida. You have the only mushroom coffee in the coffee & tea set — not buried in supplements, not an add-in, not a brewed infusion. Actual mushroom coffee. In the actual coffee aisle.

The product sells itself once it’s in someone’s hand — a 70% rebuy rate proves that. The problem Walmart creates is that you can’t sample your way in. You need liquid to lips at scale, and the only way to do that before shoppers hit the aisle is through the phone in their pocket.

70%
rebuy rate once customers try it
1
mushroom coffee in the coffee set
July 3
Walmart launch date — 10 weeks out

The play

Geo-fence every Walmart in the Central Florida footprint within a 10-mile radius. Layer interest targeting — yoga, clean energy, functional wellness, Four Sigmatic buyers, supplement adjacencies. A shopper sees Stir in their feed on Monday, sees a taste-test reaction on Wednesday, walks into the Orlando Walmart on Saturday and picks up the one mushroom coffee on the coffee shelf. Three touches, one cart.

Content pillars

01
Taste-test reactions
Casted, in-studio taste tests and Pepsi-challenge style side-by-sides. Best-tasting wins the supplement aisle — that’s what moves units at GNC, and it’s what moves units at Walmart.
02
Creator content
Diverse creators — people buy from people who look like them. Clean-energy crowd, functional wellness, the Goop-and-Joe-Rogan audience who’s been told mushroom coffee is the move and doesn’t know where to buy it.
03
Retail activation
“Found it at Walmart” style UGC — creators walking the aisle, grabbing Stir off the shelf, the exact moment we want Central Florida shoppers to mimic. Aisle-to-cart proof.

The program

90-Day Walmart Launch
Quarterly engagement
Organic content + paid media + one production day — built around the July 3 launch and the Central Florida geo-fence.

Organic + production

• 1 full production day in May (casted talent, taste tests, brand content)
• 8 video posts per month across IG, TikTok, Facebook, YouTube
• 4 carousels/static posts per month (supporting content)
• Hook variations for every video — built for paid reuse
• Platform-native edits per channel
• Scheduling + community management
• Talent sourcing, licensing, usage rights handled
• Weekly sync with you and Alexia
• Notion client portal — full visibility into the work

Paid media

• Meta + TikTok campaign build
• 10-mile geo-fences around every Central Florida Walmart
• Interest layering — wellness, clean energy, functional foods
• Ongoing creative testing — hooks, offers, audiences
• Awareness + foot traffic optimization
• Monthly performance report tied to Walmart sell-through
• Ad spend billed direct to your account

Cave management fee
$8,000 / mo
Production day (May shoot)
Included
Strategy, onboarding, campaign build
Included
Recommended ad spend (billed direct)
$2,000 – $3,000 / mo
90-day engagement
$8,000 / month × 3 months
+ ad spend billed separately to your account
$24,000
quarterly / $8K per month
+ $2–3K/mo ad spend direct

The 90 days

01
Onboard + shoot
Kick off, brand deep-dive, strategy doc. Production day booked in May with casted talent.
02
Pre-launch ramp
Organic content live through June. Paid campaigns warm-start 2 weeks ahead of July 3 to build awareness in the geo.
03
Launch window
Full-pressure paid push July 3 onward. Aisle-activation UGC, foot-traffic optimization, weekly read on what’s moving.
04
Scale read
End-of-quarter review. What won, what scales, and the plan for the next Walmart region.

Our capabilities

Cave Social Capabilities Deck — team, process, case studies.

Fixed quarterly engagement. Talent licensing, usage rights, and content ownership all handled — content is yours. Ad spend is yours; we manage and optimize it. Designed to scale with you from 80 doors to 3,000.
Cave.