Arktura
Arktura is a category leader in custom ceiling paneling. Blending the perfect balance between engineering and design. They are bold and needed a social media and content team that matched their ambition. This project wasn’t about showing off ceilings, it was showing the meaning, expertise and craftsmanship behind every panel.
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Strategy
Social Media Strategy
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Design
Graphic Design, Video Design & Editing
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Client
Arktura
The strategy with Arktura was simple: elevate the content and entertain the audience.
Through strategic navigation and page organization, we’ve streamlined user access to their four key areas: Empowering Architects and Designers, Showcasing internal capabilities, Highlight beautiful products, and telling customer stories.
This collaborative effort with Arktura’s marketing team led to the accounts growing consistently and the content drove 25 million organic impressions for the brand over 12 months.
Get into Architects' feeds, and give them content they kept coming back to see.
We took Arktura’s client stories and internal capabilities and fused them together on social media
This told their story along with highlighting their customers, internal team and driving interest among their Ideal Client Profile.
Arktura changed the way people think about ceilings.
Social let us show off their work. Our plan was simple: show off the beautiful work that Arktura had completed. In doing so, inspire architects and designers for their next projects.
Project by the numbers.
Impressions
across social media
Driving nearly 300% growth in brand exposure through social media.
Percent increase in video views
Drove over 150,000 quarterly video views on Instagram Reels.
Events supported with social
Events are a massive part of the marketing ecosystem for Arktura. To support these events we created specific social rollouts for each one. The biggest being NeoCon in Chicago.
Services.
Social Media Strategy
Regulatory oneven an enterprises such she and the got the did attributing and pushed.
We currently have 36 active media campaigns across 24 projects.
Content Production
A higher spacing and movements through an impactful email campaigns;
Creating a portfolio budgeting in a real time planning and phasing.
Employee Engagement
Spaces of each debt in the digital world can help you with overall simplest authentic;
Get an utilized of structure to tackle complex issues and changes.
Event Marketing
Making a short-time up-to-date email campaign to achieve a real impact.