Felina is a women’s intimates and loungewear brand known for its elevated essentials and comfort-driven designs. While the brand had an established presence on Instagram, its content strategy had plateaued, and reach was largely driven by paid media without lasting impact.
Task
We built out a complete social media strategy and content production plan for Felina.
Challenge
Felina, a leading women’s apparel brand, was producing content consistently — but the results didn’t reflect the effort. They needed a strategic push to increase visibility, boost content engagement, and make better use of their paid media efforts.
Approach
Our strategy focused on two core goals: growing reach at the account level and increasing engagement on the content itself. We aligned creative strategy with performance data, allowing paid and organic content to amplify each other and drive meaningful growth.
1. Creative Optimization at Scale
We refined Felina’s content mix with a sharp focus on high-performing formats — particularly reels and feed posts. Every piece was optimized for scroll-stopping impact: better hooks, stronger visuals, and native-feeling pacing that resonated with their audience.
2. Paid + Organic Synergy
Instead of letting paid media operate in a silo, we optimized it to drive real, lasting gains. Every promoted asset was selected based on proven organic engagement, ensuring paid performance lifted the entire account — not just impressions.
3. Performance-Driven Iteration
We tracked and analyzed engagement signals weekly to fine-tune our approach. The result: a sharper, more intentional feed that attracted and retained attention.
This wasn’t just more content — it was content with purpose. By pairing high-quality creative with a performance-first mindset, we helped Felina turn content into compounding growth. Every post reached farther. Every reel got stronger engagement. Every dollar spent on paid drove lasting momentum.
Felina isn’t just growing — they’re accelerating.
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We currently have 36 active media campaigns across 24 projects.
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