JUGO Superfoods is a new vitamin gummy startup, infused with superfoods. The brand wanted to connect the power of superfoods with people living adventurous lifestyles. So we were tasked with helping them as a startup gain brand exposure and drive DTC sales through paid media.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.
Adventure Videos
We found and briefed adventure-focused creators on campaigns with JUGO. In doing so, we were able to get a diverse range of creators all showing how the gummy fit into their daily life.
Static Testing
Over the course of the first 90 days we tested vast amount of static creative to see what would drive conversions through Meta. Through testing angles, creative, and different targeting we were able to turn Meta into a viable channel for product sales.
Building the Brand
Finally, in order to build the brand we had to have top-of-funnel content we promoted. This content created buzz about the brand and organic impressions. This led to increased retail volume surrounding locations in Southern California.
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We currently have 36 active media campaigns across 24 projects.
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