We took Shakey’s historic brand DNA and created assets: highlighting their heritage but also showing them off to the next generation of Shakey’s lovers.
This collaboration with Alexa’s internal team has led to over 10 million organic views on social over 6 months.
Food is king on social. There’s no denying it. But we wanted to push the brand past photos of food to show the playfulness and experience the customer can have once they enter a Shakey’s.
We strategized and organized content shoots around Los Angeles, doing everything from scripting, casting, through to final production and editing.
Shakey’s had an unreal story. It was our job to take it and tell it online.
Several videos crossing 1 million views.
We created content that drove more engagements, and ultimately more customers to the restaurants.
We scripted, produced and scheduled 150 pieces of content for the brand.