Prepared for Dr. Matt Roane
Social Media
Proposal.
A program built to position you as the go-to cosmetic dentist in the Pacific Northwest — organic content that builds trust before someone books, paid ads that put you in front of the right people at the right moment.
The opportunity
Your practice is full. That’s not the problem. The problem is that the patients you want — high-end smile design cases worth $15,000–$35,000 — aren’t finding you before they make a bad decision elsewhere. You’re already fixing other dentists’ mistakes. Social media puts you in front of those patients first, before they go somewhere cheaper and regret it.
Why this works for you specifically
Your unfair advantage
Most cosmetic dentists are camera-shy. They run stock photos and AI-generated visuals that a patient can spot from a mile away. You are personable on camera. That is the single biggest asset in dental marketing and most practitioners don’t have it. We build the entire program around that.
The positioning play
There are elite cosmetic dentists in LA, New York, and Dubai. There isn’t a clear one in the Pacific Northwest — and you’ve spent 17 years building the skills to be that person. Social media is how you claim that ground before someone else does.
Content that converts
First-touch content gets you in front of people before they’re actively searching — “5 things to know before getting veneers,” “composite vs. porcelain: what’s the difference.” That’s how you catch someone before they step off in the wrong direction.
Trust before the first call
Half your market is anxious about the dentist. Video content of you — real, relatable, unhurried — does the selling before they ever pick up the phone. By the time they call, they already know you, trust you, and want you specifically.
The program
Organic social
- 12 pieces of content per month
- 8 video concepts — scripted, filmed, edited
- 4 supporting pieces (before/afters, stories)
- 2 film days per quarter (every 6 weeks) at your practice
- Hook variations for every video
- Instagram, TikTok, Facebook, YouTube
- Community management M–F (9–5)
- Up to 3 posts per day scheduled
- Weekly sync with your team
- Quarterly strategy document
- Monthly analytics report
Paid social ads
- Facebook and Instagram ad management
- Campaign build + audience research
- Ad creative developed from your content
- Ongoing optimization and testing
- Hook and offer variation testing
- Lead-focused conversion tracking
- Monthly performance reporting
- Ad spend billed direct to your account
Ad spend — billed direct to your account
Your ad spend
Ad spend goes directly to Meta — it never passes through Cave. We manage and optimize it; you own the account and control the budget at all times.
+ $4,000 travel expenses included
What the first 90 days look like