MYM #148 – Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan

Mind Your Marketing · MYM #148 – Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.

Website: Kasa