At Cave Social, we’ve been creating content for our clients (and ourselves) for close to three years and over time, it’s become somewhat of a science. During these three years, we’ve learned a lot about content marketing – from brainstorming to publishing and all the steps in between. All-in-all, we’ve produced thousands of pieces of …
Conventional wisdom throughout the early 2000’s pushed SEO experts to build backlinks for their clients, no matter the page authority, no matter the page rank and no matter the anchor text. In recent months people have seen rankings drop on their site because of bad backlinks. Over the last two years it’s been a much …
Marketing is highly visual. All you have to do to test this theory is post two statuses on Facebook, one with a picture and one without. You will quickly see that the status with the picture performs much better than the purely text status. This is why I wanted to give you three tips for …
