Prepared for Jamaica Winship & Terri Ross
From Followers
To Pipeline.
A social program built to turn Terri's authority into qualified consulting and sales-training leads — original LA production shaped around Terri's schedule, hook-first content with a repeatable format, and Meta ads measured on cost per qualified meeting. Everything stays in your name, on your accounts, under your control.
01 / The Engagement
One Program. One Number.
The core program covers strategy, monthly LA production, and full platform management. Paid media management runs as an add-on — recommended from day one, since it's the fastest path to the lead target.
and full platform management across four platforms
Out-of-scope work: $200/hour, approved in writing first
What's included every month
- 1 dedicated LA filming day — our crew comes to Terri, structured around her schedule
- 16 pieces of content — 8 video concepts scripted, filmed, and edited, plus 8 supporting pieces
- Hook variations written and tested for every video
- Self-filming systems for Terri — green screen reaction frameworks she can run between shoot days
- Instagram, TikTok, Facebook & YouTube management, scheduling, and community management M–F
- Weekly sync with Jamaica, monthly analytics reporting, quarterly strategy documents
02 / What We Heard
The Path To 100K Runs Through 1.5 Qualified Leads A Day.
Terri Ross is one of the most recognized names in aesthetic practice consulting. The audience already exists — practice owners, medspa operators, and sales teams who need exactly what this business sells. The gap is that the current content isn't built to convert them, and the current production model isn't built around Terri.
Here's what we'd fix, in order:
03 / The Math
Why This Pays For Itself Fast
Your offers are high-ticket: consulting engagements at $5,000–$6,000 per month, two-day sales trainings at $30,000, and $5,000 practice evaluations. At those price points, the acquisition math is heavily in your favor — a sound benchmark is spending roughly one-tenth to one-twelfth of a customer's lifetime value to acquire them.
Every part of the program feeds this: organic builds the authority and warms the audience, paid converts them into booked conversations, and the funnels and lead magnets you've already built finally get the traffic and creative they were designed for.
04 / Built Around Terri
Production That Fits Her Schedule, Not The Other Way Around
We're Los Angeles based, and this program is structured for a founder-led brand with a demanding calendar:
05 / Ownership
Everything Stays In Your Name
You've been locked out of your own infrastructure before. That will not happen here, and we structure the engagement so it can't:
Our ownership standard
- Your accounts, your logins. All social profiles, the Meta ad account, and pixel live under your Business Manager. We work as added users you can remove at any time.
- Your ad spend, your card. Media spend is billed directly to your account with no markup. You see every dollar Meta sees.
- Your content, your files. All raw footage and finished assets are delivered to shared storage you control.
- Full visibility. You get a dedicated Notion client portal showing every piece of content from idea to publish, meeting notes, and reporting. Nothing is a black box.
06 / The First 90 Days
Launch Fast. Read The Data. Scale.
Strategy session, access transfer, and the first content brief — built around your existing funnels and offers.
- Content pillars, recurring formats, and hook library defined
- Meta campaign architecture rebuilt around cost per qualified meeting (paid add-on)
- First filming day scheduled and scripted
First posts live within 28 days of signing. Paid campaigns running against your consulting and sales-training offers.
- New organic content publishing on the full calendar
- Hook and offer variations testing in paid (paid add-on)
- Self-filming systems handed to Terri with her first format prompts
Enough data to know which hooks, formats, and audiences drive qualified meetings — then budget flows to the winners.
- Full quarterly review: what's converting, what's cut
- Ad spend scaled against the LTV math, only where the cost per meeting supports it (paid add-on)
- Strategy adjusted for the next quarter
07 / How We Measure It
Full Transparency, Both Directions
We share positive and negative results alike. We can't guarantee a specific outcome — but you'll have complete visibility into every part of the work. Here's what we watch:
Qualified leads & cost per meeting
The number Jamaica is accountable for. Leads that fit the ICP, booked into real conversations, at a cost the LTV math supports.
Hook performance
3-second hold rate and watch time by format — so we know which hooks earn attention and which get scrolled past.
Content engagement
Saves, shares, and comments from the right audience — practice owners and operators, not empty reach.
Audience growth
Follower growth tracked and reported monthly — the byproduct metric that climbs when the first three are working.
08 / Working With Cave
A Team Of 11 That Runs Like 25
Social-first digital agency, Los Angeles based, over a decade of work across consumer, software, and professional services — including founder-led and personality-driven brands. AI runs our backend, reporting, and project management, which is how a team of 11 operates with the output of 25. Our capabilities deck is below.
09 / Next Steps