The Social Media Mistake Businesses Won’t Stop Making

The digital landscape is ever-changing, and staying up to date with the latest changes in social media is a daunting task. Old platforms are evolving, and new platforms are entering the game at an unseemingly quick pace. With so much happening all at once, small businesses often give in to the noise – electing to ignore the differences between platforms and post the same content to everything.

This is a problem, and there is a better way.

If you find yourself sharing the same messages to all of your social media accounts, you’re not alone. A majority of the small businesses we encounter are doing the same thing. The thought of creating different content for different platforms seems too labor intensive, and so the same message reaches different audiences on Facebook, Twitter and Pinterest. By doing this, you are ignoring an amazing opportunity.


[su_quote cite=”Don Draper, Mad Men”]People tell you who they are, but we ignore it because we want them to be who we want them to be.[/su_quote]

To use an analogy, this is like deciding that your business should advertise in the business section of a newspaper, on a billboard along the I-95, and on a Top 40 radio station with the same ad. This sounds crazy, so why do we think that it’s okay to do the same thing with our online marketing?

The truth is, social media marketing is not ‘one size fits all.’ Your Facebook audience is entirely different from your Pinterest audience, and they should be treated as such. We need to collectively start responding to what the data shows. Let’s break down our audiences, go over what types of posts are appropriate to share, and what content those posts should include.


Facebook Infographic

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Pinterest Infographic

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