Top Resources For New Marketers
The 12 Top Resources For New Marketers
If you’re new to the marketing world, you can quickly become overwhelmed. There are thousands of podcasts, blogs, and YouTube channels you can check out, each with its own unique spin. Trying to navigate through the content is a challenge, so we thought we’d highlight some of the best options for our readers. Here are 12 of our favorite resources for new marketers.
This podcast is split into two parts, both extremely helpful for new marketers. First, the hosts discuss all of the latest marketing news. This will help you stay up to date on all the industry trends, and keep you prepared for any questions that might arise from clients on “the new Facebook algorithm” or “Twitter’s new ad platform”. In the second half of the show, they highlight five or so trending ads from the past week and discuss what they do well, where they fail, and what could be improved. It’s an all-around awesome educational experience for new marketers. It’s available on Apple Podcasts, Google Play, Stitcher, SoundCloud, or wherever you listen to podcasts.
Presented by the fantastic folks at Social Media Examiner, the Morning Social Media Marketing Talk Show is a great place to learn about what’s happening in the SMM world today. It’s one of the first shows to report on new happenings in the Social Media Marketing realm and can offer you valuable insight into the future of social. Episodes air Friday mornings on Facebook.
Jeff Bullas is teaching entrepreneurs how to win at business and life in a new digital world. His blog is one of the best publications for new marketers to learn about everything from storytelling and marketing psychology to infographics and blogging. To start, check out the resources section for a good overview of what you can learn.
The print subscription is a great way to keep up with what’s going on in the world of print advertising, and the website offers plenty of great digital content. Adweek is still a leader in advertising industry news, and their separate channels are all worth following online.
This is possibly the best book to read when starting your marketing career. Jonah Berger speaks to why things and brands catch on, and how you can replicate their success. You can get it on Amazon for under $10, and for something that will definitely improve your understanding of marketing, it’s worth the small cost.
In The Cave covers hot topics in the marketing industry, answering questions from fellow marketers and business owners around the world. Plus, every episode has its own beer tasting at the beginning. What could be better? In our mind nothing, but then again, we produce the show and might be a touch biased.
7. HubSpot Blog
The HubSpot Blog is one of the best resources for anyone interested in content marketing. Content marketing is a strategic approach to creating valuable content that attracts potential customers, and it’s important that any new marketer get up to speed with best practices. We suggest following their Facebook page and Twitter account as well to stay up to date.
If you’re going to be creating content, you need to learn about search engine optimization as well. It’s important to make sure your website and the content you put on it is structured properly for search engines, and Moz is the go-to resource for learning about an ever-changing landscape. Their White Board Friday series is chalked full of valuable information.
If you’re new to social media, you need to get familiar with Social Media Examiner. Their articles are all “how-to” based, giving practical and actionable advice to business owners and marketers. They use screenshots and really go in depth into best practices.
10. Startup PR: Getting Press on a Tight Budget
This is one of the few paid resources on this list, but getting knowledge about public relations is a great skill to improve. The course is taught by Erica Swallows, who will walk you through the best practices for getting PR on a tight budget, which has come in very handy for our own initiatives. For $19, we think it’s a great course.
Sign up for, and check the GrowthHackers website daily. You can ask questions and receive quick answers from marketing professionals around the world. The case studies displayed on the website are extremely in-depth and cover a variety of topics that can be useful to young marketers.
12. Buffer Blog
The Buffer Blog is another website that goes very deep into their articles. They often run testing for over a year to give data-packed pieces that can help you drive strategy. Buffer is one of the most transparent companies in the world, and they often let you see behind the curtain of the marketing world.