Twitter Stats for Businesses [Infographic]
With over 302 million active users, Twitter is a hugely popular social networking site that strangely still escapes many businesses’ daily routines. A recent study performed by Forbes Magazine found that Twitter ranked number one, even ahead of LinkedIn and Facebook, when it came to sales prospecting.
One industry expert Vanessa Di Mauro, CEO and Chief Digital Officer of Leader Networks, described Twitter as “The bar after work – where you keep your tie on but loosen it a bit.” Twitter’s relaxed feel makes it more conducive to the exchange of ideas than the more conservative LinkedIn, because it is easier to gauge the pulse of your prospective audience.
Here are some stats on twitter affects businesses in the United States.