Prepared for Laura Vollmann — World Kids School
Franchise Marketing
Partnership.
One marketing engine built at the corporate level, deployed turnkey across every location. We lead the brand, build the creative, and run the paid media. Each school plugs in and fills seats.
The opportunity
You are scaling a franchise network and your marketing has to scale with it. The current agency is reactive and the ads look corporate and canned. Parents can tell when content is generated rather than real, and trust drops before they read a word.
The fix is to build the brand and creative once, at the corporate level, then hand every franchisee a turnkey system. Consistent national brand, authentic creative, and a local campaign each school can run from day one. That is the model below.
This matters most because of where the network is headed. New schools are coming online across multiple markets, with a site breaking ground in North Carolina and a deep pipeline behind it. Build the engine now and every future location launches on a proven playbook instead of starting from zero. The system compounds with each opening.
How the partnership is built
Two layers, one system. Corporate funds the engine. Strategy, creative, and national paid media live at the top and flow down to every location. Each franchise runs its local instance on the creative and playbook corporate already paid to build, so the cost at the school level stays light.
The corporate engine
Brand + creative
- Umbrella brand strategy and positioning for the network
- Content pillars defined across all locations
- 10 to 12 net-new static concepts per month, built into 25+ in-market variations for testing
- Authentic, photography-led creative, never AI or stock
- Franchisee creative library + localization templates
- Turnkey onboarding kit for new franchises
- Quarterly strategy document
Paid media + strategy
- Google + Meta campaign management (these two platforms only)
- Audience research + offer testing across markets
- Ongoing optimization and testing
- IntelliKid CRM integration + lead routing
- Conversion tracking setup
- Monthly performance reporting + dashboard
- All ad spend billed directly to the client
Optional — video production day
$5,000 + travelThe strongest answer to the AI-and-stock problem is real footage of real people. When you want video, we run a full production day at a location of your choice and deliver edited content built for social and paid. Travel billed at cost. Recommended quarterly to keep the creative library fresh.
The franchise tier
- For franchises spending up to $10K / mo on ads
- Local campaign build + management
- Geo-targeting for the school's catchment area
- Corporate creative deployed locally
- Lead routing into IntelliKid
- Monthly franchise-level reporting
- Once ad spend passes $10K / mo
- Everything in Standard
- Expanded campaign structure for higher budgets
- More frequent optimization and testing at scale
The 30 / 60 / 90 / 120 plan
How ad spend works
Two budgets, two jobs.
Corporate spend
Funds national brand awareness and top-of-funnel education about the World Kids School model. This builds equity across the network.
Franchise spend
Funds local geo-targeted enrollment campaigns inside each school's catchment area. This converts the demand the brand generates.
Ad spend is always billed direct to your accounts, never wrapped into our fees. Keeping the two budgets separate ensures national investment compounds into brand equity while local dollars stay focused on filling seats.
Cave capabilities