SaaS Marketing is not for the faint of heart. With set burn rates and often-times lofty goals pressure is on internal marketing teams to perform. That’s where having a great SaaS agency partner comes in. However, most agencies don’t have experience growing SaaS companies. In this article, we’ll go through what to look for in …
When it comes to growing your CPG (Consumer Packaged Goods) brand, having the right agency in your corner can make all the difference. A strong marketing team can help you increase sales, retention, and profit margins. Unfortunately, many companies work with agencies that have no CPG-specific experience. In this article, we’ll go over the benefits …
Social media managers manage the day-to-day curating, posting, and responding on your company’s social media accounts. They create content calendars, and work with other departments, and outside partners to make sure your brand is represented online the best it can be. The job is no small feat either. Social media managers (SMMs) need to be …
Mind Your Marketing · MYM #120 – Giving Your Customer the Right Tools With Maria Osipova We sit down with Maria Osipova, VP of Marketing at Penny to discuss how giving your customers the right tools will help them succeed.
Mind Your Marketing · MYM #119 – Creating a Content Machine With Rob Cressy We sit down with Bacon Sports Founder, Rob Cressy, to talk about how he transitioned from being a sports media company to becoming one of the most sought-after podcast consultants in marketing.
Mind Your Marketing · MYM #118 – How to Create a Story That Connects With Customers With Steve Watt Learn how to craft a story that leads people to your product with Steve Watt. At the time of recording, Steve was VP Marketing at Grapevine6. Following Seismic’s acquisition of Grapevine6, Steve now leads marketing for …
Mind Your Marketing · MYM #117 – How to Make Customers Feel More Comfortable With fresh&co’s VP of Marketing, Sandra Pope We sit down with Sandra Pope, VP of Marketing at fresh&co to talk about how restaurants in the fast/casual space can work to make their customers more comfortable.
Mind Your Marketing · MYM #116 – How Being Transparent Can Fuel Company Growth With Goodr Founder, Stephen Lease In this episode, Jordan sits down with Stephen Lease, Founder, and CEO at “goodr“. They dive into how Stephen and his team have built Goodr by embracing transparency throughout their company.
Mind Your Marketing · MYM #115 – Creating and Growing a Challenger Brand With Phil Rubin Phil Rubin, President of TheraBreath, joins us on the show to talk about how TheraBreath is disrupting the oral health space. We get into what it takes to be a challenger brand, and how to unseat behemoths in your …
Mind Your Marketing · MYM #114 – How to Become a Trusted Advisor for Your Clients With Andie Figlin We sit with Andie Figlin, Marketing Director at VentureDevs, to discuss how their company has been built by becoming a trusted advisor to their clients.
Mind Your Marketing · MYM #113 – Using Small Data to Think Bigger With Muhammed Abbas Want to learn how small data and interactions can be integral to measuring your company’s success? If so, this is the episode for you. We sit with, Muhammed Abbas, VP of Marketing at Browze, to discuss the power of …
Mind Your Marketing · MYM #112 – Using Data to Drive Effective Marketing Efforts with Ruth Zive We sit down with Ruth Zive, SVP of Marketing at Ada, to discuss how to use data to drive marketing decisions.
Mind Your Marketing · MYM #111 – Building a Purpose-Driven Company With Gaggle CEO + Founder, Jeff Patterson We sit down with Jeff Patterson, CEO and Founder of Gaggle. Over 21 years of running his company, Jeff has accumulated a wealth of knowledge. We go into what it takes to build a purpose-driven company that …
Mind Your Marketing · MYM #110 – How to Build Your Integrated Marketing Plan With Celero Commerce CMO, Scott Farace We sat down with Scott Farace, CMO at Celero Commerce, to talk about his journey in marketing. We go deep into integrated strategies for marketing, and how some ‘old school’ techniques are effective.
In this episode, we sit down with Nick Stein, CMO at Top Hat, to talk about how to tie all of your marketing efforts together to better serve your entire business. LinkedIn: Nick Stein Website: Top Hat
Mind Your Marketing · MYM #108 – How to Tell the Untold Stories of Your Customers With Charles Groome We sit with Charles Groome, VP of Marketing at Biz2Credit, to talk about how to leverage creative + data. As well, we go deep into how to tell the untold stories of your customers.
Mind Your Marketing · MYM #107 – Creating a Great Online Event With Jessica Vogol In this episode, we sit with Jessica Vogol, VP of Marketing at Movable Ink to talk about how Movable Ink pivoted quickly toward online events once COVID hit.
Mind Your Marketing · MYM #106 – Why The Little Things Matter With Geoff Duncan In this episode, we sit with Geoff Duncan, VP Marketing at PropertyForce. We talk about why doing the little things matter, and how that can trickle upward to strengthen your company.
