Our team has edited/approved over 15,000 pieces of social media content for brands. Here are the 7 most common mistakes and how you can fix them: 1. Focusing on a self-centered angle (bragging) 🥇 If the post is about how great a brand is and doesn’t provide any other value to the audience, it will …
If there’s one common thread binding successful marketers, it’s their insatiable hunger for knowledge. And in today’s fast-paced digital era, there’s no better way to stay updated than with podcasts. Offering a broad spectrum of perspectives, podcasts have emerged as an effective tool for learning on the go. Whether you’re new to the marketing field …
The importance of social media in today’s business landscape cannot be overstated. With billions of active users across various platforms, social media has become an indispensable tool for businesses looking to reach a wide audience, drive growth, and increase customer engagement. However, developing an effective social media strategy requires expertise, resources, and time, which is …
I’ll never forget the time I witnessed a company miss out on significant market share due to their hesitancy to embrace social media. They had a fantastic product, but their reluctance to invest in social media left them trailing behind multiple competitors. This experience opened my eyes to the critical importance of a strong social …
Adapt or die. That’s the common theme in business. Whether is was Henry Ford bringing cars to mass production, erasing the horse and buggy or Apple bringing music to our pockets, erasing the Discman. Change is not expected; it’s inevitable. CPG marketing is no different. Ten years ago you might have been freaking out about …
As a seasoned marketer, you know the importance of leveraging social media to drive brand awareness and sales for your consumer packaged goods (CPG) company. Instagram being the bell of the ball. In this blog post, we will explore how you can harness the power of Instagram in 2023 to maximize your CPG brand’s success. …
SaaS Marketing is not for the faint of heart. With set burn rates and often-times lofty goals pressure is on internal marketing teams to perform. That’s where having a great SaaS agency partner comes in. However, most agencies don’t have experience growing SaaS companies. In this article, we’ll go through what to look for in …
When it comes to growing your CPG (Consumer Packaged Goods) brand, having the right agency in your corner can make all the difference. A strong marketing team can help you increase sales, retention, and profit margins. Unfortunately, many companies work with agencies that have no CPG-specific experience. In this article, we’ll go over the benefits …
Social media managers manage the day-to-day curating, posting, and responding on your company’s social media accounts. They create content calendars, and work with other departments, and outside partners to make sure your brand is represented online the best it can be. The job is no small feat either. Social media managers (SMMs) need to be …
Mind Your Marketing · MYM #120 – Giving Your Customer the Right Tools With Maria Osipova We sit down with Maria Osipova, VP of Marketing at Penny to discuss how giving your customers the right tools will help them succeed.
Mind Your Marketing · MYM #119 – Creating a Content Machine With Rob Cressy We sit down with Bacon Sports Founder, Rob Cressy, to talk about how he transitioned from being a sports media company to becoming one of the most sought-after podcast consultants in marketing.
Mind Your Marketing · MYM #118 – How to Create a Story That Connects With Customers With Steve Watt Learn how to craft a story that leads people to your product with Steve Watt. At the time of recording, Steve was VP Marketing at Grapevine6. Following Seismic’s acquisition of Grapevine6, Steve now leads marketing for …
Mind Your Marketing · MYM #117 – How to Make Customers Feel More Comfortable With fresh&co’s VP of Marketing, Sandra Pope We sit down with Sandra Pope, VP of Marketing at fresh&co to talk about how restaurants in the fast/casual space can work to make their customers more comfortable.
Mind Your Marketing · MYM #116 – How Being Transparent Can Fuel Company Growth With Goodr Founder, Stephen Lease In this episode, Jordan sits down with Stephen Lease, Founder, and CEO at “goodr“. They dive into how Stephen and his team have built Goodr by embracing transparency throughout their company.
Mind Your Marketing · MYM #115 – Creating and Growing a Challenger Brand With Phil Rubin Phil Rubin, President of TheraBreath, joins us on the show to talk about how TheraBreath is disrupting the oral health space. We get into what it takes to be a challenger brand, and how to unseat behemoths in your …
Mind Your Marketing · MYM #114 – How to Become a Trusted Advisor for Your Clients With Andie Figlin We sit with Andie Figlin, Marketing Director at VentureDevs, to discuss how their company has been built by becoming a trusted advisor to their clients.
Mind Your Marketing · MYM #113 – Using Small Data to Think Bigger With Muhammed Abbas Want to learn how small data and interactions can be integral to measuring your company’s success? If so, this is the episode for you. We sit with, Muhammed Abbas, VP of Marketing at Browze, to discuss the power of …
Mind Your Marketing · MYM #112 – Using Data to Drive Effective Marketing Efforts with Ruth Zive We sit down with Ruth Zive, SVP of Marketing at Ada, to discuss how to use data to drive marketing decisions.
