Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

7 Most Common Mistakes Brands Make on Social Media (And How to Fix Them)

Our team has edited/approved over 15,000 pieces of social media content for brands. Here are the 7 most common mistakes and how you can fix them: 1. Focusing on a self-centered angle (bragging) 馃 If the post is about how great a brand is and doesn鈥檛 provide any other value to the audience, it will

The Top Marketing Podcasts for Savvy Marketers in 2023

If there’s one common thread binding successful marketers, it’s their insatiable hunger for knowledge. And in today’s fast-paced digital era, there’s no better way to stay updated than with podcasts. Offering a broad spectrum of perspectives, podcasts have emerged as an effective tool for learning on the go. Whether you’re new to the marketing field

How to Choose the Right Social Media Agency for Your Business

The importance of social media in today’s business landscape cannot be overstated. With billions of active users across various platforms, social media has become an indispensable tool for businesses looking to reach a wide audience, drive growth, and increase customer engagement. However, developing an effective social media strategy requires expertise, resources, and time, which is

CPG Social Media: A Comprehensive Guide

I’ll never forget the time I witnessed a company miss out on significant market share due to their hesitancy to embrace social media. They had a fantastic product, but their reluctance to invest in social media left them trailing behind multiple competitors. This experience opened my eyes to the critical importance of a strong social

How CPG Brands Can Use TikTok in 2023


Adapt or die. That’s the common theme in business. Whether is was Henry Ford bringing cars to mass production, erasing the horse and buggy or Apple bringing music to our pockets, erasing the Discman. Change is not expected; it’s inevitable. CPG marketing is no different. Ten years ago you might have been freaking out about

Unleashing the Power of Instagram for CPG Companies in 2023

CPG INstagram

As a seasoned marketer, you know the importance of leveraging social media to drive brand awareness and sales for your consumer packaged goods (CPG) company. Instagram being the bell of the ball. In this blog post, we will explore how you can harness the power of Instagram in 2023 to maximize your CPG brand’s success.

Top 5 SaaS Marketing Agencies for 2023

SaaS Marketing Agency

SaaS Marketing is not for the faint of heart. With set burn rates and often-times lofty goals pressure is on internal marketing teams to perform. That鈥檚 where having a great SaaS agency partner comes in. However, most agencies don鈥檛 have experience growing SaaS companies. In this article, we鈥檒l go through what to look for in

Best CPG Marketing Agency: Top 5 Choices for 2023 (Updated for August)

CPG Marketing Agency

When it comes to growing your CPG (Consumer Packaged Goods) brand, having the right agency in your corner can make all the difference. A strong marketing team can help you increase sales, retention, and profit margins.  Unfortunately, many companies work with agencies that have no CPG-specific experience. In this article, we鈥檒l go over the benefits

How to Hire the Best Social Media Manager

social media manager

Social media managers manage the day-to-day curating, posting, and responding on your company鈥檚 social media accounts. They create content calendars, and work with other departments, and outside partners to make sure your brand is represented online the best it can be.  The job is no small feat either. Social media managers (SMMs) need to be

MYM 119 – Creating a Content Machine With Rob Cressy

Mind Your Marketing 路 MYM #119 – Creating a Content Machine With Rob Cressy We sit down with Bacon Sports Founder, Rob Cressy, to talk about how he transitioned from being a sports media company to becoming one of the most sought-after podcast consultants in marketing.

MYM 118 – How to Create a Story That Connects With Customers With Steve Watt

Mind Your Marketing 路 MYM #118 – How to Create a Story That Connects With Customers With Steve Watt Learn how to craft a story that leads people to your product with Steve Watt. At the time of recording, Steve was VP Marketing at Grapevine6. Following Seismic’s acquisition of Grapevine6, Steve now leads marketing for

MYM 115 – Creating and Growing a Challenger Brand With Phil Rubin

Mind Your Marketing 路 MYM #115 – Creating and Growing a Challenger Brand With Phil Rubin Phil Rubin, President of TheraBreath, joins us on the show to talk about how TheraBreath is disrupting the oral health space. We get into what it takes to be a challenger brand, and how to unseat behemoths in your

MYM 113 – Using Small Data to Think Bigger With Muhammad Abbas

Mind Your Marketing 路 MYM #113 – Using Small Data to Think Bigger With Muhammed Abbas Want to learn how small data and interactions can be integral to measuring your company’s success? If so, this is the episode for you. We sit with, Muhammed Abbas, VP of Marketing at Browze, to discuss the power of