Mind Your Marketing · MYM #118 – How to Create a Story That Connects With Customers With Steve Watt Learn how to craft a story that leads people to your product with Steve Watt. At the time of recording, Steve was VP Marketing at Grapevine6. Following Seismic’s acquisition of Grapevine6, Steve now leads marketing for …
Mind Your Marketing · MYM #117 – How to Make Customers Feel More Comfortable With fresh&co’s VP of Marketing, Sandra Pope We sit down with Sandra Pope, VP of Marketing at fresh&co to talk about how restaurants in the fast/casual space can work to make their customers more comfortable.
Mind Your Marketing · MYM #116 – How Being Transparent Can Fuel Company Growth With Goodr Founder, Stephen Lease In this episode, Jordan sits down with Stephen Lease, Founder, and CEO at “goodr“. They dive into how Stephen and his team have built Goodr by embracing transparency throughout their company.
Mind Your Marketing · MYM #115 – Creating and Growing a Challenger Brand With Phil Rubin Phil Rubin, President of TheraBreath, joins us on the show to talk about how TheraBreath is disrupting the oral health space. We get into what it takes to be a challenger brand, and how to unseat behemoths in your …
Mind Your Marketing · MYM #114 – How to Become a Trusted Advisor for Your Clients With Andie Figlin We sit with Andie Figlin, Marketing Director at VentureDevs, to discuss how their company has been built by becoming a trusted advisor to their clients.
Mind Your Marketing · MYM #113 – Using Small Data to Think Bigger With Muhammed Abbas Want to learn how small data and interactions can be integral to measuring your company’s success? If so, this is the episode for you. We sit with, Muhammed Abbas, VP of Marketing at Browze, to discuss the power of …
Mind Your Marketing · MYM #112 – Using Data to Drive Effective Marketing Efforts with Ruth Zive We sit down with Ruth Zive, SVP of Marketing at Ada, to discuss how to use data to drive marketing decisions.
Mind Your Marketing · MYM #111 – Building a Purpose-Driven Company With Gaggle CEO + Founder, Jeff Patterson We sit down with Jeff Patterson, CEO and Founder of Gaggle. Over 21 years of running his company, Jeff has accumulated a wealth of knowledge. We go into what it takes to build a purpose-driven company that …
Mind Your Marketing · MYM #110 – How to Build Your Integrated Marketing Plan With Celero Commerce CMO, Scott Farace We sat down with Scott Farace, CMO at Celero Commerce, to talk about his journey in marketing. We go deep into integrated strategies for marketing, and how some ‘old school’ techniques are effective.
In this episode, we sit down with Nick Stein, CMO at Top Hat, to talk about how to tie all of your marketing efforts together to better serve your entire business. LinkedIn: Nick Stein Website: Top Hat
Mind Your Marketing · MYM #108 – How to Tell the Untold Stories of Your Customers With Charles Groome We sit with Charles Groome, VP of Marketing at Biz2Credit, to talk about how to leverage creative + data. As well, we go deep into how to tell the untold stories of your customers.
Mind Your Marketing · MYM #107 – Creating a Great Online Event With Jessica Vogol In this episode, we sit with Jessica Vogol, VP of Marketing at Movable Ink to talk about how Movable Ink pivoted quickly toward online events once COVID hit.
Mind Your Marketing · MYM #106 – Why The Little Things Matter With Geoff Duncan In this episode, we sit with Geoff Duncan, VP Marketing at PropertyForce. We talk about why doing the little things matter, and how that can trickle upward to strengthen your company.
Email marketing is super effective. We all know that. But did you know that poor engagement is the top challenge of 44% of email marketers? Even if you manage to get more email subscribers and build a long email list, you might still fail. So is email marketing worth the effort and investment when emails aren’t getting clicks and …
Mind Your Marketing · MYM #105 – Building a Solution For Yourself First With Jonathan Margel We sat with Jonathan Margel to talk about how he, and his team, at Building Stack built a solution for themselves first, and then brought that out to a larger market.
Mind Your Marketing · MYM #104 – Turning Every Team Member Into a Company Evangelist With Justin Holmes We sat with Justin Holmes, VP of Growth at 7shifts to talk about how their company has approached employee evangelism and building a company based on solid principles.
Mind Your Marketing · MYM #103 – Crisis Management 101 With Allison Borrow from 24 Hour Home Care We sat with Director of Marketing, Allison Borrow to discuss how her team at 24 Hour Home Care handled the COVID-19 crisis and quickly repositioned the brand.
Mind Your Marketing · MYM #102 – How to Align Goals Between Sales + Marketing With Jonathan Pogact We sat with Jonathan Pogact, VP of Marketing at Seamless.ai to talk about how he coordinates and aligns with the sales department.