Jordan Scheltgen

During the 1980s consultants recommended luxury hotels could save money and increase profits by firing their doorman. They figured by installing automatic and revolving doors that hotel guests could let themselves into the buildings, ultimately absolving the need for a front doorman. Seems rational, right? However, this move didn’t increase hotel profits––it lost them money. …

After running a social media-first agency for the last 12+ years, we’ve talked to thousands of business owners about social media and if they do/do not need to hire an agency to help them out. If that’s you, and you’re looking for an agency to help you, this article will take you through the steps …

Today, I want to talk about the nine-step process we used to grow a struggling SAAS platform from 561 to 60,000 REAL followers in 12 months without a dollar in ad spend. Here’s the exact process we used(that any brand can copy): 1. Stopped talking about the brand Brands love to talk about themself. That’s …

There is one certainty in social media: algorithms change. What people want to see and what platforms serve them is always moving. So, if you’re a brand, how do you treat the algorithm in your strategy? On one hand, it’s a very real variable in the social media formula, and on the other, it’s completely …

Creating a social media plan for your company can be stressful. But it doesn’t have to be. See, most brands run into issues with social media when they are: 1. Reactionary — constantly looking for trends and playing catch up with their social content 2. Non-aligned with company goals — this causes frustration from the social team, …

“Be authentic on social media!” – Every Guru on Social Media There’s just one problem: what the hell does ‘be authentic’ mean? Over the last decade, we’ve seen social media celebrities and coaches all give different versions of the same advice: be vulnerable, be authentic, and be yourself. This vague advice leaves a lot for …

Our team has edited/approved over 15,000 pieces of social media content for brands. Here are the 7 most common mistakes and how you can fix them: 1. Focusing on a self-centered angle (bragging) 🥇 If the post is about how great a brand is and doesn’t provide any other value to the audience, it will …

If there’s one common thread binding successful marketers, it’s their insatiable hunger for knowledge. And in today’s fast-paced digital era, there’s no better way to stay updated than with podcasts. Offering a broad spectrum of perspectives, podcasts have emerged as an effective tool for learning on the go. Whether you’re new to the marketing field …

The importance of social media in today’s business landscape cannot be overstated. With billions of active users across various platforms, social media has become an indispensable tool for businesses looking to reach a wide audience, drive growth, and increase customer engagement. However, developing an effective social media strategy requires expertise, resources, and time, which is …

I’ll never forget the time I witnessed a company miss out on significant market share due to their hesitancy to embrace social media. They had a fantastic product, but their reluctance to invest in social media left them trailing behind multiple competitors. This experience opened my eyes to the critical importance of a strong social …

Adapt or die. That’s the common theme in business. Whether is was Henry Ford bringing cars to mass production, erasing the horse and buggy or Apple bringing music to our pockets, erasing the Discman. Change is not expected; it’s inevitable. CPG marketing is no different. Ten years ago you might have been freaking out about …

As a seasoned marketer, you know the importance of leveraging social media to drive brand awareness and sales for your consumer packaged goods (CPG) company. Instagram being the bell of the ball. In this blog post, we will explore how you can harness the power of Instagram in 2025 to maximize your CPG brand’s success. …

SaaS Marketing is not for the faint of heart. With set burn rates and often-times lofty goals pressure is on internal marketing teams to perform. That’s where having a great SaaS agency partner comes in. However, most agencies don’t have experience growing SaaS companies. In this article, we’ll go through what to look for in …

In the rapidly evolving world of Consumer Packaged Goods (CPG), having the right marketing partner can be the difference between stagnation and explosive growth. This comprehensive guide will walk you through the essentials of CPG marketing agencies, their importance in today’s market, and how to choose the right one for your brand. Table of Contents …

Social media managers manage the day-to-day curating, posting, and responding on your company’s social media accounts. They create content calendars, and work with other departments, and outside partners to make sure your brand is represented online the best it can be.  The job is no small feat either. Social media managers (SMMs) need to be …