Roofstock wanted to expand their audience on social media and connect with more prospective real estate investors. They needed a campaign that was informative and approachable, just like their product.
Roofstock had something to show.
With an innovative marketplace where investors could buy and sell properties, with tenants in place–Roofstock wanted to build an audience on social media. Their customers are savvy, so this meant the social media had to be as well.