⚫️🟡How to Blow Up on Social Media (without needing a lot of followers)
There was a time when follower count felt like everything. A bigger number meant more reach, more credibility, more clout. But those days are over. Social platforms have moved to interest-based algorithms. Your content isn’t just shown to your followers—it’s shown to people the platform thinks will engage, regardless of whether they follow you. That …
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⚫️🟡 Getting Buy-In: How to Sell Social’s Value to Skeptical Executives
Look, I get why some leaders are still side-eyeing social. On the surface, it can seem like a big brand awareness pool party––a hazy world of fad dances, vapid influencers, and vanity metrics galore. To the uninitiated, hearing things like “We got 5,000 new followers this month!” or “That video hit 10,000 views!” sounds like …
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