Best Legal Marketing Agency: 5 Choices for 2024
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When it comes to growing your law firm, having the right marketing agency in your corner can make all the difference. A strong marketing team can help you increase client acquisition, retention, and overall revenue.
Unfortunately, many law firms work with agencies that have no legal-specific experience. You want to find someone who understands your unique challenges, from client confidentiality to ethical marketing restrictions.
In this article, we’ll review the benefits of hiring a legal marketing agency in 2024, how to choose one, red flags to look out for, and list our top five agencies in the space.
What is a legal marketing agency?
Let’s start by looking at what’s happening in the legal industry:
- The global legal services market is expected to reach $1.1 trillion by 2026 (Statista)
- There’s an increasing shift towards digital marketing in the legal sector
- Competition among law firms for online visibility has intensified
A legal marketing agency specializes in promoting law firms and legal services. These agencies have (i) worked with law firms in the past and (ii) have learnings/systems they can deploy in their new projects, all while adhering to legal advertising regulations.
Benefits of hiring a law firm marketing agency
They understand the unique challenges of marketing legal services
Marketing legal services is different from marketing products or other types of businesses. Legal marketing agencies know this and can use their expertise to drive qualified cases for firms.
They understand the importance credibility In the legal industry
Agencies specializing in legal marketing know how to build and maintain a trustworthy image for your firm.
They are familiar with legal advertising regulations
Legal marketing agencies are well-versed in the ethical guidelines and regulations surrounding legal advertising, helping you avoid potential violations.
They know how to use current trends to get you more cases
Platforms like LinkedIn and Google My Business can significantly impact a law firm’s visibility. Legal marketing agencies know this and can help you outline a digital strategy to attract more clients.
How do I choose a Law Firm Marketing Agency?
Choosing an agency comes down to a few key factors:
• Relevant Experience
• Cost
• Professional relationship
Red Flags to look out for 🚩🚩🚩
Before hiring an agency, you will want to meet the extended team working on your account. Some agencies have a front person who sells services and sends everything to other agencies. You want to make sure you are aware of all stakeholders in the project, and agencies should be forthright in sharing their partners.
🚩No understanding of legal ethics and advertising rules
If an agency doesn’t demonstrate a clear understanding of the ethical constraints and advertising rules specific to the legal industry, that’s a major red flag. You need a partner who can market your firm effectively while staying within the bounds of legal ethics.
🚩Guaranteeing results
It doesn’t matter if it’s a legal marketing agency or any other vendor; no one should guarantee results. That is a major red flag, as anyone who could guarantee results would be off sipping cocktails on a beach if they had it all figured out.
The Top 5 Law Firm Marketing Agencies for 2024
1. Cave.
We’ve put ourselves at the top of the list because we have a track record of increasing case amounts with our clients. You get a fresh perspective as we work with some clients outside of the legal space, giving us deeper insight into overall consumer behavior.
Clients: Karns & Karns, Mussio Goodman, The Schnitzer Law Group
Core Services: SEO for law firms, social media strategy, content production for social, social media management, PPC advertising
We’re biased here but believe in what we can do with law firms. We have proven results with various practice areas, from personal injury to corporate law. If you are looking for a complete digital agency to handle your marketing efforts, then we’re the agency for you. Book a free consultation, and we’d be happy to connect you with one of our legal marketing specialists.
Example Content 👇
2. LawRank
Core Services: SEO for lawyers, website design, content creation
Based in Los Angeles, LawRank specializes in search engine optimization for law firms. They’ve worked with law firms across the country and have a deep understanding of local SEO strategies for attorneys.
3. Consultwebs
Core Services: Web design, SEO, PPC, social media marketing
With over 20 years of experience in legal marketing, Consultwebs offers a full suite of digital marketing services tailored specifically for law firms. They pride themselves on their data-driven approach and industry expertise.
4. Scorpion
Core Services: Website design, SEO, PPC, reputation management
Scorpion is a full-service digital marketing agency with a strong focus on the legal sector. They offer advanced technology solutions alongside their marketing services to help law firms grow their online presence.
5. FindLaw
Core Services: Legal directories, website creation, SEO, social media
A Thomson Reuters business, FindLaw is well-known in the legal industry for its consumer-facing legal directory. They also offer comprehensive marketing services designed specifically for law firms.
Hiring the Right Legal Marketing Agency
When hiring an agency, remember to look for an accountable team with a bias for action and isn’t afraid of taking calculated chances while staying within legal advertising guidelines.
Reputation: It’s always a good idea to look at the reputation of the agency you plan to hire. Reviews and references can tell you a lot about the quality of the agency and what to expect once you hire them.
Legal Marketing Expertise: You want a team with the skills to scale your law firm. Whether you’re a solo practitioner or an established multinational firm, you will want to hire someone who has experience marketing law firms specifically.
Get a consultation: Before making any serious decision on an agency, sit with them on a consultation call. You want to get a feel for how the agency thinks and approaches problems unique to legal marketing.
Hold the Agency Accountable: This means agreeing to and holding the agency accountable to the KPIs discussed before a project starts. Data will tell the story at the end of the day, and having a legal marketing agency that holds itself accountable to the data goes a long way toward campaign success.
Do you want to partner with a Legal Marketing Agency that has your back? If so, book a free consultation below.
Remember, the right legal marketing agency can be a game-changer for your law firm’s growth. They can help you navigate the complex world of digital marketing while adhering to the strict ethical guidelines of the legal profession. Take your time, do your research, and choose an agency that aligns with your firm’s goals and values.
